The 'Delivery from Japan' Packaging Imitates Luggage Tags
Alexander Lam — July 10, 2013 — Lifestyle
References: prosushi.by & ibelieveinadv
With the aim of branding delivery service Prosushi as a premium platform, Belarus-based ad agency TDI Group created the 'Delivery from Japan' packaging. The creative packaging aims to show how fresh Prosushi is by adding authenticity to the box's labels.
Imitating airport luggage tags, the new labels state that the sushi was delivered directly from Narita airport in Japan. Along with the text is the time that the order was cooked and Prosushi's logo. The tags are attached to pre-made delivered sushi to show customers that the sushi is as fresh as possible.
In addition to being aesthetically pleasing, the tags are also functional. The tape can be printed on and then placed on existing boxes for easy labeling. As a result, Delivery from Japan allows Prosushi to save on packaging costs.
Imitating airport luggage tags, the new labels state that the sushi was delivered directly from Narita airport in Japan. Along with the text is the time that the order was cooked and Prosushi's logo. The tags are attached to pre-made delivered sushi to show customers that the sushi is as fresh as possible.
In addition to being aesthetically pleasing, the tags are also functional. The tape can be printed on and then placed on existing boxes for easy labeling. As a result, Delivery from Japan allows Prosushi to save on packaging costs.
Trend Themes
1. Premium Branding - Branding delivery services using premium packaging and labelling.
2. Functional Aesthetics - Integrating aesthetics and functionality in packaging solutions for food delivery.
3. Authenticity Marketing - Using authenticity in marketing by featuring the source of ingredients and cooking information.
Industry Implications
1. Food Delivery Services - Integrating premium branding and authentic aspects into packaging solutions to differentiate from other food delivery services and create brand loyalty.
2. Food Packaging Industry - Developing innovative packaging solutions that are both aesthetic and functional for food delivery services.
3. Advertising Industry - Providing unique and creative ideas for packaging and labeling that promote a brand's authenticity and premium quality delivery service.
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