The Dead Man’s Fingers Banana Rum is a Permanent New Product
Michael Hemsworth — March 27, 2021 — Marketing
References: deadmansfingers & conveniencestore
The Dead Man’s Fingers Banana Rum has been added to the brand's product range to offer consumers a premium way to enhance their favorite cocktails and drink recipes. The flavored rum was first introduced by the brand as a limited edition offering prior to Christmas last year and is now being brought back as a permanent product. The run features a 37.5% ABV and is available to order now in 70cl bottles in the UK.
Brand Manager Sam Caulfield spoke further on the Dead Man’s Fingers Banana Rum saying, "The flavoured and premium rum category is continuing to see strong growth, with Dead Man’s Fingers now being the fastest growing flavoured / spiced rum brand (MAT). As we approach the summer season there’s a huge opportunity to tap into this trend with new tropical fruit flavours such as Banana, which is a key flavour trend for 2021 with consumers seeking out holiday style drinks."
Brand Manager Sam Caulfield spoke further on the Dead Man’s Fingers Banana Rum saying, "The flavoured and premium rum category is continuing to see strong growth, with Dead Man’s Fingers now being the fastest growing flavoured / spiced rum brand (MAT). As we approach the summer season there’s a huge opportunity to tap into this trend with new tropical fruit flavours such as Banana, which is a key flavour trend for 2021 with consumers seeking out holiday style drinks."
Trend Themes
1. Flavored Rum Boom - With the continued growth in popularity of flavored and spiced rums, there is an opportunity for new and innovative flavors such as banana to be introduced to the market.
2. Tropical Fruit Flavor Trends - Consumers are seeking out holiday style drinks, creating a need for tropical fruit flavors like banana to be incorporated into products across various industries.
3. Premium Drink Offerings - As more consumers look to enhance their cocktails and drink recipes, there is a growing demand for premium, high-quality products like Dead Man’s Fingers Banana Rum.
Industry Implications
1. Alcohol and Spirits - The flavored rum category is seeing strong growth, creating opportunities for new and unique flavors like banana to be introduced to the market.
2. Hospitality and Tourism - As consumers seek out holiday style drinks, the hospitality and tourism industries can tap into the tropical fruit flavor trend by incorporating flavors like banana into their drink menus.
3. Food and Beverage - The popularity of premium, high-quality drink offerings like Dead Man's Fingers Banana Rum creates opportunities for the food and beverage industry to expand their selection and incorporate similar products into their menus.
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