These New Dead Man’s Fingers Cream Liqueurs Come in Two Options
Michael Hemsworth — May 14, 2022 — Marketing
References: deadmansfingers & talkingretail
These new Dead Man’s Fingers cream liqueurs are launching on the heels of the successful Raspberry Rum Cream Liqueur that arrived earlier this year to help tap into the increasing popularity of creamy spirits. The products come in the form of the Strawberry Tequila Cream Liqueur and the Mango Tequila Cream Liqueur, which are both arriving in the UK. The drinks are perfect for enjoyment on their own over ice or even used in your choice of cocktail recipe.
Global Marketing Manager Rachel Adams spoke on the new Dead Man’s Fingers cream liqueurs saying, "Dead Man’s Fingers has always been about making our own rules and bringing consumers delicious, exciting and surprising drinks experiences. This ethos, combined with our distinctive brand personality has helped us shake up the rum category to become the fastest-growing rum brand in the UK. Now we are excited to bring this successful approach to the cream liqueurs category.”
Global Marketing Manager Rachel Adams spoke on the new Dead Man’s Fingers cream liqueurs saying, "Dead Man’s Fingers has always been about making our own rules and bringing consumers delicious, exciting and surprising drinks experiences. This ethos, combined with our distinctive brand personality has helped us shake up the rum category to become the fastest-growing rum brand in the UK. Now we are excited to bring this successful approach to the cream liqueurs category.”
Trend Themes
1. Cream Liqueur Innovation - The introduction of tequila-based cream liqueurs presents an opportunity for brands to experiment with various flavor profiles and cater to a growing demand for creamy spirits.
2. Alternative Cocktail Ingredients - Tequila-based cream liqueurs can be used as an alternative ingredient in classic cocktail recipes, providing a unique taste that can appeal to consumers looking for something new and different.
3. Fruit-flavored Liqueurs - The release of strawberry and mango flavored tequila-based cream liqueurs signals a trend towards fruity, tropical flavors that can be incorporated into a variety of cocktail recipes.
Industry Implications
1. Alcohol - The alcohol industry can explore new flavor profiles and innovative product offerings within the cream liqueur category.
2. Hospitality - The hospitality industry can capitalize on consumer interest in new and unique cocktail ingredients by incorporating tequila-based cream liqueurs into their menus and drink offerings.
3. Retail - Retailers can tap into the growing demand for creamy spirits by carrying a variety of tequila-based cream liqueurs, offering a unique and exciting alternative to traditional spirits options.
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