The Red Leg Banana Rum is Versatile to Mix
Michael Hemsworth — September 22, 2020 — Marketing
References: redlegrum & thespiritsbusiness
The Red Leg Banana Rum is one of the latest spirits from the brand that is positioned by the distillery to provide consumers with a premium option that doesn't skimp on high-quality flavor. The spirit has been distilled in the Caribbean where it has been rested in oak barrels to help impart premium flavor and is infused with 100% natural banana. This gives the rum a flavor that is perfect when mixed with cola or even as a based for cocktails including an Old Fashioned or Espresso Martini.
The Red Leg Banana Rum maintains a 37.5% ABV and is priced at £22 per 700ml bottle, and maintains an attractive branding profile that will make it an eye-catching option for consumers to notice on store shelves.
The Red Leg Banana Rum maintains a 37.5% ABV and is priced at £22 per 700ml bottle, and maintains an attractive branding profile that will make it an eye-catching option for consumers to notice on store shelves.
Trend Themes
1. Natural Flavor Infused Spirits - Opportunities for distilleries to create new natural flavor combinations for premium spirits.
2. Versatile Mixing Spirits - Opportunities for spirits brands to create products that are perfect for mixing with a variety of mixers and flavors.
3. Eye-catching Packaging - Opportunities for spirits brands to create attractive and memorable packaging to stand out on store shelves.
Industry Implications
1. Distilleries - Distilleries can explore new flavor combinations for premium spirits.
2. Mixology - Mixologists can experiment with this versatile mixing spirit for unique and flavorful cocktails.
3. Packaging Design - Packaging design companies can assist spirits brands in creating eye-catching and memorable packaging for their products.
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