Suntide Mimosas Come in Two Flavors to Choose from
Michael Hemsworth — October 7, 2022 — Marketing
References: drinksuntide & bevnet
The mimosa is the quintessential brunch cocktail that requires a few key ingredients, which is something the Suntide mimosas are here to offer an alternative to. The cocktails come in two flavors including Classic and Peach, which are both contained within 12-ounce cans and are made with sparkling California wine and 100% real juice. The freshly flavored cocktail is perfect for those looking to enjoy the brunch libation anytime of day and is expected to be a hit amongst consumers seeking out enhanced convenience.
Founder and CEO Lyda Hanson spoke on the Suntide mimosas saying, "As we created Suntide, taste and quality were our top priorities. We were especially cognizant when choosing ingredients not to add anything artificial that would compromise the authentic, delightful flavor of the well-loved mimosa.”
Founder and CEO Lyda Hanson spoke on the Suntide mimosas saying, "As we created Suntide, taste and quality were our top priorities. We were especially cognizant when choosing ingredients not to add anything artificial that would compromise the authentic, delightful flavor of the well-loved mimosa.”
Trend Themes
1. Ready-to-drink Cocktails - The demand for convenience and portability translates into growth opportunities for ready-to-drink cocktails in the alcohol market.
2. Sparkling Wine - The trend towards light and fizzy alcoholic beverages presents a promising market for sparkling wine production.
3. Natural Ingredients - Consumer preferences for natural ingredients aligned with the health and wellness trend influence the development of cocktail products.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry has the opportunity to tap into the convenience market with ready-to-drink cocktails as a new product line.
2. Wine Production - The wine industry could capitalize on the growing popularity of sparkling wine by producing ready-to-drink sparkling wine cocktails.
3. Juice Production - The juice industry can diversify their product offerings by capturing a portion of the cocktail mixer ingredient market through the use of natural ingredients.
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