Sherry Kwon Campaign Turns the Tango Into the Horizontal Mambo
Vincent Salera — February 14, 2009 — Marketing
References: adsoftheworld
This ad for the Sherry Kwon Dance Sports School gives new meaning to dirty dancing. I love the how-to manual feel of the dance lesson, beginning with the couple fully clothed and then nearly nude by the last step. I am sure there will be plenty of men signing up for these tango lessons. Come to think of it, now we know why “Dancing with the Stars” is so popular!
The ad was created by advertising agency Diamond Ogilvy, Seoul, Korea with creative direction by Jaehyuk Jang, Changyun Baek and Hyoyeon Kim. The copy was written by Eugene Park and Ron Thomson.
The ad was created by advertising agency Diamond Ogilvy, Seoul, Korea with creative direction by Jaehyuk Jang, Changyun Baek and Hyoyeon Kim. The copy was written by Eugene Park and Ron Thomson.
Trend Themes
1. Sensual Dance Lessons - Opportunity to innovate on advertising sensual dance lessons in a tasteful and classy way.
2. Erotic Advertising - Opportunity to create provocative and enticing ads that promote products or services in a more sensual way.
3. Progressive Advertising - Opportunity to create advertising campaigns that push the boundaries of social norms and gender stereotypes.
Industry Implications
1. Dance Schools - Opportunity to enhance dance school's advertising campaigns with provocative and sensual undertones.
2. Advertising Agencies - Opportunity to develop a new niche market in erotic advertising that pushes the boundaries of contemporary marketing.
3. Lifestyle Brands - Opportunity to increase brand presence by creating sensual and tantalizing ads that promote lifestyle brands in a way that is both sexy and sophisticated.
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