adidas' Star-Studded Soccer Ad Was Made Through WhatsApp
Ellen Smith — January 27, 2021 — Marketing
adidas' star-studded soccer ad was made in collaboration with WhatsApp, showcasing some of the players' skills through the app's lens.
COVID-19 has tasked brands with getting creative to put out content that's engaging yet socially distant. adidas demonstrates just how powerful advertising can be with its latest ad, staring some of the biggest names, and rising stars of the game. The clever ad features a group chat hosted by former soccer legend, David Beckham. In the ad, each of the players chat while showing off some of their latest adidas products. The ad features a global roster, bringing together players from all countries. Some of the names include Wendie Renard, Toni Duggan, Patrick Mahomes and others.
Image Credit: adidas
COVID-19 has tasked brands with getting creative to put out content that's engaging yet socially distant. adidas demonstrates just how powerful advertising can be with its latest ad, staring some of the biggest names, and rising stars of the game. The clever ad features a group chat hosted by former soccer legend, David Beckham. In the ad, each of the players chat while showing off some of their latest adidas products. The ad features a global roster, bringing together players from all countries. Some of the names include Wendie Renard, Toni Duggan, Patrick Mahomes and others.
Image Credit: adidas
Trend Themes
1. Social Media Collaboration - adidas showcases how collaborating with social media platforms can create impactful advertising campaigns during a time of social distancing.
2. Remote Content Creation - COVID-19 has spurred remote content creation and the use of technology platforms like WhatsApp to create engaging advertising content.
3. Virtual Brand Engagement - Virtual brand engagement is becoming a growing trend, with brands like adidas connecting with their audience through digital platforms like WhatsApp.
Industry Implications
1. Sportswear and Apparel - The sportswear and apparel industry is seeing a shift towards remote content creation to connect with their audiences through technology.
2. Athletic and Sports Sponsorship - Athletic and sports sponsorships are pivoting towards virtual marketing opportunities as a response to COVID-19 and the need for remote connections.
3. Social Media Communications - Social media communications is becoming increasingly important for brands to connect with their audiences remotely, particularly during the pandemic.
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