TRUWOMEN Makes Plant-Based Protein Bar Flavors Like Oh Oh Cookie Dough
Laura McQuarrie — April 15, 2020 — Lifestyle
References: truwomen & prnewswire
TRUWOMEN makes certified vegan, plant-based protein bars inspired by desserts and categorizes in snacks within the Indulgent Nutrition category. The bars are available in flavors like Oh Oh Cookie Dough, Saltylicious Almond Love and Smother Fudger Peanut Butter, which are made with simple ingredients like cassava, cacao and brown rice protein. Each bar boasts 12 grams of protein and as well as being dairy-free, they are kosher, gluten-free and soy-free. Additionally, the Plant Fueled bars are free of sugar alcohols yet they promise to satisfy a sweet tooth in a guilt-free way.
TRUWOMEN's TRUBARs are now being introduced to Target, helping to increase the number of students, athletes, teachers and families that can be reached with nutritious snacks.
Image Credit: TRUWOMEN
TRUWOMEN's TRUBARs are now being introduced to Target, helping to increase the number of students, athletes, teachers and families that can be reached with nutritious snacks.
Image Credit: TRUWOMEN
Trend Themes
1. Plant-based Protein Bars - The growing demand for plant-based alternatives presents an opportunity to disrupt the protein bar market by offering indulgent yet nutritious options.
2. Indulgent Nutrition Category - The emergence of the indulgent nutrition category provides an opportunity to create guilt-free snacks that satisfy consumers' cravings for desserts.
3. Certified Vegan Snacks - The increasing popularity of certified vegan products opens the door for innovative snack options that cater to consumers looking for ethical and sustainable choices.
Industry Implications
1. Health Food Industry - The health food industry can explore the potential of indulgent nutrition bars to cater to the growing demand for healthier snack options that still provide a satisfying and indulgent experience.
2. Plant-based Food Industry - The plant-based food industry can capitalize on the trend of plant-based protein bars to expand their product offerings and reach a broader market of health-conscious consumers.
3. Retail Industry - The retail industry, particularly stores like Target, can benefit from the introduction of TRUWOMEN's TRUBARs by offering a wider range of nutritious and indulgent snack options to their customers.
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