The Dairy Milk Tiffin Will Be Returning for a Limited Time
Katherine Pendrill — May 16, 2016 — Lifestyle
References: walesonline & foodbev
Like other confectionery brands resurrecting classic flavors, Cadbury is bringing back its once-popular Dairy Milk Tiffin bar. With the growing demand for nostalgic flavors and familiar packaging, the new candy bar is sure to appeal to those who grew up enjoying the sweet chocolatey treat.
The Cadbury Dairy Milk Tiffin bar was originally released in 1937, however it was discontinued over a decade ago. Now the bar is making a return to store shelves for a limited period of time this summer, partially due to the influence of loyal fans campaigning for its resurrection over social media. The new bar will be exactly the same as the original, with pieces of dried fruit and crunchy biscuits covered in sweet Cadbury milk chocolate.
The return of the Tiffin bar demonstrates the influence of social media and the growing demand for vintage food products.
The Cadbury Dairy Milk Tiffin bar was originally released in 1937, however it was discontinued over a decade ago. Now the bar is making a return to store shelves for a limited period of time this summer, partially due to the influence of loyal fans campaigning for its resurrection over social media. The new bar will be exactly the same as the original, with pieces of dried fruit and crunchy biscuits covered in sweet Cadbury milk chocolate.
The return of the Tiffin bar demonstrates the influence of social media and the growing demand for vintage food products.
Trend Themes
1. Resurrecting Classic Flavors - Exploring opportunities to bring back discontinued products that have a nostalgic appeal and loyal fan base.
2. Growing Demand for Nostalgic Flavors - Developing new products with familiar tastes and packaging that tap into consumers' desire for nostalgia and a taste of the past.
3. Power of Social Media Influence - Leveraging social media platforms to engage with fans and gather feedback on desired products for potential re-launch.
Industry Implications
1. Confectionery - Introducing limited edition products that revive classic flavors and capitalize on the nostalgia trend.
2. Food and Beverage - Creating new offerings that evoke nostalgia and resonate with consumers seeking familiar tastes and experiences.
3. Social Media Marketing - Utilizing social media platforms to connect with consumers, collect feedback, and build brand loyalty for products with a nostalgic appeal.
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