KitKat Chunky Brings Back its Cookie Dough And Mint Flavors
Jana Pijak — August 24, 2020 — Lifestyle
KitKat Chunky is bringing back two of its most iconic flavors for a limited time in the UK. The flavors are Mint, first launched in 2013, and Cookie Dough, first introduced in 2016. The new Cookie Dough variation is described as even more indulgent and creamy than the earlier version, giving consumers with a sweet tooth something to look forward to.
The popular flavors are back for a limited time and will be sold as part of KitKat Chunky's 'Flavourites' collection. The range is all about celebrating the fan-approved flavors launched by KitKat in past years and will be available starting in August with a retail run until early 2021.
'We know KitKat fans love the opportunity to rediscover limited-edition flavors and this is why we are bringing back two huge favourites this year," said Sascha Macchi, KitKat's brand manager about the UK launch.
Image Credit: Nestlé
The popular flavors are back for a limited time and will be sold as part of KitKat Chunky's 'Flavourites' collection. The range is all about celebrating the fan-approved flavors launched by KitKat in past years and will be available starting in August with a retail run until early 2021.
'We know KitKat fans love the opportunity to rediscover limited-edition flavors and this is why we are bringing back two huge favourites this year," said Sascha Macchi, KitKat's brand manager about the UK launch.
Image Credit: Nestlé
Trend Themes
1. Limited-edition Flavors - Bringing back popular flavors for a limited time creates excitement and anticipation among consumers.
2. Fan-approved Flaviours - Celebrating past successful flavors allows brands to tap into nostalgia and strengthen their relationship with loyal customers.
3. Sweet Indulgence - Creating even more indulgent and creamy variations of a product caters to consumers with a sweet tooth and enhances the overall experience.
Industry Implications
1. Confectionery - The confectionery industry can leverage limited-edition flavors and fan-approved collections to drive sales and create buzz.
2. Food and Beverage - Brands in the food and beverage industry can explore limited-time offerings to keep consumers engaged and generate repeat purchases.
3. Marketing and Branding - The marketing and branding industry can assist brands in leveraging nostalgia and creating unique experiences to enhance customer loyalty and increase brand value.
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