Smirnoff Presents ‘True Originals’ with Gorillaz
Grace Mahas — October 24, 2022 — Lifestyle
References: thebar
Beloved vodka brand Smirnoff is celebrating its new cocktail debut, ‘True Originals,’ with the launch of a new series with the band Gorillaz. The brand will have some of its best-known cocktails and No. 21 bottle reimagined by musical originators Gorillaz this autumn.
The new collaboration will have each of the four band members creating a unique twist on a classic cocktail, including Murdoc’s Vodka Murdini (a spin on the classic vodka martini) and Russel’s Smirnoff Brooklyn (paying homage to
the vodka Manhattan and his love for chili).
“Smirnoff is built on the spirit of originality and individuality in all forms; Gorillaz are true originals who dare to push the boundaries in everything they do. We are thrilled to be working with the band to continue creating originality and disrupting the creativity of cocktails.” Mark Jarman, Head of Smirnoff GB.
To get your hands on this one-off bottle, head over to Amazon on 27th October 2022.
The new collaboration will have each of the four band members creating a unique twist on a classic cocktail, including Murdoc’s Vodka Murdini (a spin on the classic vodka martini) and Russel’s Smirnoff Brooklyn (paying homage to
the vodka Manhattan and his love for chili).
“Smirnoff is built on the spirit of originality and individuality in all forms; Gorillaz are true originals who dare to push the boundaries in everything they do. We are thrilled to be working with the band to continue creating originality and disrupting the creativity of cocktails.” Mark Jarman, Head of Smirnoff GB.
To get your hands on this one-off bottle, head over to Amazon on 27th October 2022.
Trend Themes
1. Collaborative Limited-edition Products - Brands can partner with musicians to create unique and limited edition products to attract consumers and increase brand loyalty.
2. Reimagining Classic Products - Companies can innovate by remixing and updating classic products with modern design or cultural references.
3. Personalized Cocktails - Businesses can create unique and personalized cocktails that reflect the customer's preferences or interests to increase customer engagement and satisfaction.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can create collaborative limited-edition products to attract new customers and increase brand loyalty.
2. Music and Entertainment - The music and entertainment industry can partner with brands to create unique and innovative products that appeal to their audience and increase revenue.
3. Hospitality and Tourism - The hospitality and tourism industry can increase customer engagement and satisfaction by providing personalized and unique cocktails that reflect their interests or preferences.
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