Well&Truly Aims to "Unjunk" Classic Snacks with Plant-Based Snacks
Laura McQuarrie — March 17, 2021 — Lifestyle
References: wellandtruly & fabnews.live
Well&Truly is introducing two new flavors of its plant-based snacks, Banging BBQ and Punchy Pickles, which are gluten-free, all-natural and contain 40% less fat than comparable snacks. The baked corn snacks are full of crave-worthy, comforting flavors yet they're intentionally crafted without undesirable ingredients for clean and simple snacking.
Free from added sugar, the baked corn snacks are uncompromising when it comes to ingredients, which promises to appeal to those who are looking for snacks that are comforting yet nourishing.
These two new flavors join other plant-based snacks from Well&Truly like Really Cheesy, Smokey Paprika, Sea Salt & Vinegar and Sour Cream & Onion. With these flavors, Well&Truly is on a mission to "unjunk classic snacks."
Free from added sugar, the baked corn snacks are uncompromising when it comes to ingredients, which promises to appeal to those who are looking for snacks that are comforting yet nourishing.
These two new flavors join other plant-based snacks from Well&Truly like Really Cheesy, Smokey Paprika, Sea Salt & Vinegar and Sour Cream & Onion. With these flavors, Well&Truly is on a mission to "unjunk classic snacks."
Trend Themes
1. Plant-based Snacks - Opportunity for disruptive innovation in the creation of niche yet healthy plant-based snack alternatives.
2. Clean Snacking - Opportunity for disruptive innovation in the creation of snacks that are intentionally crafted without undesirable ingredients for clean and simple snacking.
3. Gluten-free Products - Opportunity for disruptive innovation in the creation of unique gluten-free snacks that cater to niche dietary needs.
Industry Implications
1. Snack Industry - Opportunity for disruptive innovation in the snack industry with the development of healthier and cleaner snack alternatives for consumers who look for clean and simple snacking.
2. Plant-based Food Industry - Opportunity for disruptive innovation in the plant-based food industry with the creation of unique and nourishing plant-based snacks.
3. Gluten-free Food Industry - Opportunity for disruptive innovation in the gluten-free food industry with the development of innovative and unique gluten-free snack alternatives.
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