Brody's Crafted Cocktails Helps with Making Drinks at Home
Laura McQuarrie — June 7, 2021 — Lifestyle
References: drinkbrodys & prnewswire
Brody's Crafted Cocktails makes a line of bottled cocktails in five flavors that help to simplify the task of creating flavorful drinks at home. Co-founder Cristy Neunson was driven to create a consistent answer to crafting sparkling cocktails at home and worked with partners to create a convenient new ready-to-drink cocktail solution. The versatile, customizable bottled cocktails can be prepared with a variety of base beverages like champagne, sparkling wine, club soda, tonic or ginger beer, depending on cravings and preferences.
At the consumer-judged SIP Awards and the 12th annual New York International Spirits Competition, Brody's Crafted Cocktails received high praise and medals. The brand received an innovation award from the SIP Awards for its Minted Mule offering, as well as bronze, silver and gold medals for other offerings.
At the consumer-judged SIP Awards and the 12th annual New York International Spirits Competition, Brody's Crafted Cocktails received high praise and medals. The brand received an innovation award from the SIP Awards for its Minted Mule offering, as well as bronze, silver and gold medals for other offerings.
Trend Themes
1. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails presents opportunities for companies to innovate and simplify the home drinking experience.
2. Customizable Beverages - Customizable bottled cocktails allow for personalization and present opportunities for companies to tap into the growing consumer demand for unique and tailored products.
3. Award-winning Bottled Cocktails - Consumers are seeking high-quality, award-winning ready-to-drink cocktails, opening up opportunities for companies to create unique, high-quality offerings to stand out in the market.
Industry Implications
1. Alcoholic Beverages - Manufacturers within the alcoholic beverages industry could leverage the rising demand for ready-to-drink cocktails by innovating new products with customizable features.
2. Retail - Retailers could offer a wide selection of ready-to-drink cocktails and customizable beverages to attract new customers and meet the growing demand for convenient, unique products.
3. Hospitality - Hotels, restaurants, and bars could innovate their beverage menus by offering high-quality, award-winning bottled cocktails and customizable offerings to enhance the overall dining and customer experience.
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