'Riip' Beer is Delivered to Your Doorstep by the Brewers Themselves
Cadhla Gray — September 7, 2015 — Lifestyle
References: riipbeer & firstwefeast
Another craft beer delivery service is popping up, this time in California by Ryan Hopkins and his brother. With the popularity of craft beer growing as well as delivery services in general like Starbucks and Postmates' coffee in Seattle and Domino's pizza in the Caribbean, it only makes sense that beer is becoming available by delivery as well.
The brothers started brewing in a garage and then moved to a warehouse, however, they didn't have a license to sell it from there. The perfect solution dawned on them to drive the beer straight to people's homes; that way, they didn't need a license plus it was a great marketing strategy.
Not surprisingly, the Riip craft beer delivery service became a hit. With a consistent market of beer-drinkers and the decreasing free time people have to go get it, many more breweries will likely follow suit. Reducing the markups government liquor control boards place on the brews as well, consumers will take kindly to this change.
The brothers started brewing in a garage and then moved to a warehouse, however, they didn't have a license to sell it from there. The perfect solution dawned on them to drive the beer straight to people's homes; that way, they didn't need a license plus it was a great marketing strategy.
Not surprisingly, the Riip craft beer delivery service became a hit. With a consistent market of beer-drinkers and the decreasing free time people have to go get it, many more breweries will likely follow suit. Reducing the markups government liquor control boards place on the brews as well, consumers will take kindly to this change.
Trend Themes
1. Craft Beer Delivery - The rise of craft beer delivery services presents opportunities for breweries and delivery companies to partner and provide a convenient service to customers.
2. Direct-to-consumer Sales - Delivery services for craft beer offer a unique opportunity for breweries to sell directly to consumers without needing a license to sell on location.
3. Alternative Beverage Delivery - Craft beer delivery services demonstrate a growing market for niche beverage delivery, inspiring opportunities for other alcohol and beverage delivery services.
Industry Implications
1. Breweries - Breweries can partner with delivery services to expand their reach and sales, or create their own delivery service to leverage direct-to-consumer sales opportunities.
2. Delivery Services - Delivery services can target the growing craft beer market and expand their offerings to include other niche beverage delivery services.
3. Alcohol Sales - The rise of craft beer delivery services opens up opportunities for other innovative alcohol sales models, such as subscription boxes and direct-to-consumer sales.
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