This Store Encourages Consumer Education & Localized Beer Purchases
Rahul Kalvapalle — November 16, 2021 — Business
References: danmurphys.au & theshout.au
Lovers of high-quality craft beer in Australia can now count on a new trio of concept craft beer stores that are designed not only to provide consumers with a tempting array of craft brews, but also augment their experience with a range of offerings surrounding education, exploration and eco-friendly initiatives.
Launched in the cities of Hyde Park, Ascot Vale and Hamilton, the stores, launched by none other than liquor supermarket chain Dan Murphy's, revolve around a localized philosophy in which the preferences of the surrounding populace are taken into account in order to provide the beer options that are most likely to appeal to them.
In addition to providing curated offerings, this craft beer store also encourages customers to learn more about the products they're buying by letting them use their smartphones to tap into Near Field Communication (NFC) portals to get information and product reviews from shelf labels.
Launched in the cities of Hyde Park, Ascot Vale and Hamilton, the stores, launched by none other than liquor supermarket chain Dan Murphy's, revolve around a localized philosophy in which the preferences of the surrounding populace are taken into account in order to provide the beer options that are most likely to appeal to them.
In addition to providing curated offerings, this craft beer store also encourages customers to learn more about the products they're buying by letting them use their smartphones to tap into Near Field Communication (NFC) portals to get information and product reviews from shelf labels.
Trend Themes
1. Localized Craft Beer Stores - Creating a localized shopping experience using data insights to cater to customer preferences.
2. Eco-friendly Craft Beer Stores - Implementing a range of eco-friendly initiatives such as reducing waste and using biodegradable packaging to attract customers who value sustainable businesses.
3. Interactive Craft Beer Stores - Using technology like NFC portals to create an interactive shopping experience that educates customers and encourages them to take an active part in their craft beer selection process.
Industry Implications
1. Beverage Industry - Craft beer stores that provide a localized curation of beer options can disrupt the traditional one-size-fits-all model of the industry and cater better to customer preferences.
2. Retail Industry - Eco-friendly initiatives such as reducing waste, using biodegradable packaging, and offering reusable containers can set craft beer stores apart in the crowded retail market and attract customers who are environmentally conscious.
3. Technology Industry - Craft beer stores that use interactive technology like NFC portals to provide customers with information and reviews have an opportunity to bridge the gap between traditional in-store shopping experiences and digital shopping experiences.
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