Signature Brew's Pub in a Box is Hand Delivered By Out of Work Musicians
Laura McQuarrie — March 23, 2020 — Lifestyle
References: signaturebrew & fabnews.live
The current pandemic has businesses quickly pivoting and problem solving to sustain themselves if they can no longer operate in person and London's Signature Brew created a Pub in a Box to help people enjoy its products at home. In 2020, Signature Brew launched a new identity for its core range of music-inspired craft beers, which are normally served at bars, venues, festivals and shops. With these kinds of destinations and events closed or postponed for the time being, tons of musicians are out of work, so Signature Brew is enlisting musicians who have had their tours canceled to deliver The Pub in a Box by hand.
Inside The Pub in a Box, there's a mix of core and seasonal beers, plus a Signature Brew Glass, pub snacks, other drinking accessories, plus a curated Spotify playlist and a music quiz to keep people in self-isolation entertained.
Inside The Pub in a Box, there's a mix of core and seasonal beers, plus a Signature Brew Glass, pub snacks, other drinking accessories, plus a curated Spotify playlist and a music quiz to keep people in self-isolation entertained.
Trend Themes
1. At-home Pub Kits - Opportunity to create DIY cocktail kits, home brewing kits, or other DIY bar experiences for consumers.
2. Direct-to-consumer Delivery - Opportunity to create products and services that are delivered straight to the consumer's doorstep.
3. Innovative Brand Partnerships - Opportunity to partner with complementary brands to create unique and personalized experiences for consumers.
Industry Implications
1. Craft Beer Industry - Opportunity for craft breweries to create similar at-home pub kits, delivered by their staff or local musicians.
2. Cocktail Industry - Opportunity for cocktail bars to create DIY cocktail kits or bottled cocktail delivery services for consumers.
3. Live Event Industry - Opportunity for live event companies to create unique virtual experiences, such as online music quizzes or live streaming concerts with at-home pub kit deliveries.
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