Cofresh Corn Crackers Flavor Availability was Extended
Michael Hemsworth — September 11, 2019 — Marketing
References: cofresh & talkingretail
The seasonal varieties of the Cofresh Corn Crackers has been extended by the brand to let consumers purchase the special occasion flavors at anytime of the year. The snacks flavors include Peri Peri, Hot & Spicy and Chilli Lime, which were previously only available during holiday times of the year. Shoppers can now pick up their choice of flavor in 60 gram sharing bags at anytime of year to enjoy the rich flavor of the high-quality snack.
Director of Commercial Sales and Marketing at Cofresh Debbie King spoke on the extended availability of the Cofresh Corn Crackers saying, "These new pack sizes open up lots of new snacking opportunities for consumers while offering retailers some great opportunities to capitalize on the growing trend for bold flavors. Demand at key selling times of the year such as Ramadan and Christmas has always been high, so we listened to what our customers wanted and are delighted to be able to deliver.”
Director of Commercial Sales and Marketing at Cofresh Debbie King spoke on the extended availability of the Cofresh Corn Crackers saying, "These new pack sizes open up lots of new snacking opportunities for consumers while offering retailers some great opportunities to capitalize on the growing trend for bold flavors. Demand at key selling times of the year such as Ramadan and Christmas has always been high, so we listened to what our customers wanted and are delighted to be able to deliver.”
Trend Themes
1. Year-round Seasonal Snacks - The extension of seasonal flavors to year-round availability creates opportunities for brands to launch unique and innovative snack products.
2. Bold and Exotic Snack Flavors - The trend towards bold and exotic snack flavors presents opportunities for brands to innovate and differentiate their products in the crowded snack market.
3. Responsive Product Development - Brands that listen to the feedback of their customers and respond to their needs by developing new products or extending existing product lines can gain a competitive advantage.
Industry Implications
1. Snack Foods - The snack food industry can explore innovative ways to cater to the growing trend towards bold and exotic flavors.
2. Food Retail - Retailers can capitalize on the demand for seasonal snacks year round by offering a variety of flavors and sizes to consumers.
3. Consumer Goods - Consumer goods companies that enable product customization and quick adaptation to consumer preferences can increase their market share.
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