The Cofresh Multipack Includes Five Packs of Cofresh Grills
Michael Hemsworth — August 26, 2021 — Marketing
References: cofresh & talkingretail
The Cofresh Multipack from the Indian snack brand is launching from the brand just in time for the back-to-school season to make its products well-suited for lunchboxes. The snacks come in a five-pack of 20-gram bags that includes Sweet Chilli, Peri Peri and Chilli Cheese flavors of Cofresh Grills. Priced at 70p, the multipack is launching with a campaign that spans advertising PR and social media along with promotional in-store activities.
Brand Manger Jon Roberts spoke on the new Cofresh Multipack saying, "Multi-packs deliver a fantastically convenient and cost-effective way to bulk buy some of our most popular snacks. Not only do they bring together an assortment of our best-loved flavours in one handy pack but for those seeking healthier options, they also contain 30% less fat than traditional potato crisps.”
Brand Manger Jon Roberts spoke on the new Cofresh Multipack saying, "Multi-packs deliver a fantastically convenient and cost-effective way to bulk buy some of our most popular snacks. Not only do they bring together an assortment of our best-loved flavours in one handy pack but for those seeking healthier options, they also contain 30% less fat than traditional potato crisps.”
Trend Themes
1. Back-to-school Snack Multipacks - Catering to the back-to-school season, a shift to convenient and healthier snacking is an opportunity for companies to create multipacks with diverse flavor options that appeal to parents and children alike.
2. Healthier Snack Options - There is a growing demand for healthier snack options which calls for companies to shift towards using quality ingredients and/or offer more diverse options for specific dietary needs.
3. Convenient Packaging - Convenient packaging solutions can offer consumers with easily portioned snacks that cater to their busy lifestyles while also reducing food waste through properly measured and sealed units.
Industry Implications
1. Food and Beverage - With changing consumer preferences, the food and beverage industry has an opportunity to create not just diverse snack options but also healthier alternatives for the masses.
2. Packaging and Printing - A colorful, innovative packaging design that caters to consumers who are always on-the-go is an opportunity for the packaging industry.
3. Social Media Marketing - The rise of social media has opened numerous opportunities for businesses to leverage innovative digital technologies for their marketing strategies, creating brand awareness and engagement.
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