Nutri-Grain's Cool Skate Park Was Equipped with Tech to Capture Tricks
Laura McQuarrie — November 8, 2013 — Marketing
References: facebook & creativeguerrillamarketing
This cool skate park in Australia was set up by Nutri-Grain. In addition to having an awesome glow-in-the-dark skate area, the park boasts some pretty cool high-tech features too.
The skate park was equipped with RFID technology and projection mapping, so that cameras would be able to capture all of the tricks of skaters performed and upload them directly to Facebook. Since the stunts are performed at such high speeds and it would be difficult and unsafe to have a photographer in these areas, the use of RFID technology in this skate park works brilliantly.
This stunt was part of Nutri-Grain's 'Fuel On' campaign, which is a fantastic way to show off the talent of some local skateboarders and have technology take care of social media postings to promote a product.
The skate park was equipped with RFID technology and projection mapping, so that cameras would be able to capture all of the tricks of skaters performed and upload them directly to Facebook. Since the stunts are performed at such high speeds and it would be difficult and unsafe to have a photographer in these areas, the use of RFID technology in this skate park works brilliantly.
This stunt was part of Nutri-Grain's 'Fuel On' campaign, which is a fantastic way to show off the talent of some local skateboarders and have technology take care of social media postings to promote a product.
Trend Themes
1. Rfid-enabled Skateparks - Skateparks equipped with RFID technology enable safe and efficient capture of athlete stunts for social media sharing.
2. Projection Mapping for Sporting Events - Projection mapping technology enhances live sporting performances by creating interactive experiences for the audience.
3. Tech-enhanced Experiential Advertising - Brands can use high-tech features in experiences to create memorable and engaging advertising campaigns that incorporate social media sharing.
Industry Implications
1. Sports - Sports brands can use high-tech features to enhance spectator experiences and promote their products through social media sharing.
2. Advertising - Marketers can create innovative experiential advertising campaigns using high-tech features to captivate their audiences and drive social media engagement.
3. Entertainment - Amusement parks and other entertainment destinations can incorporate high-tech features to create unique and engaging experiences for their visitors.
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