CLIF Kid Taps Skateboarder Sky Brown to Launch Back to School Ads
Niko Pajkovic — September 20, 2021 — Marketing
References: marketingdive
CLIF Kid, the CLIF Bar & Company-owned brand specializing in healthy kids snacks, has announced the launch of its 'Sky is the Limit' campaign, which will feature 13-year old Olympic skateboarder Sky Brown.
According to the company, the campaign intends to remind kids everywhere to embrace their unique skills and talents as they head back to school amidst the ongoing pandemic. Key to the new promotional push is a mobile augmented reality (AR) app that invites kids to wear Sky Brown's helmet in photos and videos.
In addition, the brand will be giving out a limited number of "sponsorship packs" to kids who sign up on CLIFKidSkyIsTheLimit.com. The packs will include exclusive stickers and 'CLIF Kid Zbar' products. “Our goal is to bring a little joy to the back-to-school season and fuel kids’ imaginations,” said Valerie Van Arkel, CLIF Kid Brand Manager.
Image Credit: CLIF Kid
According to the company, the campaign intends to remind kids everywhere to embrace their unique skills and talents as they head back to school amidst the ongoing pandemic. Key to the new promotional push is a mobile augmented reality (AR) app that invites kids to wear Sky Brown's helmet in photos and videos.
In addition, the brand will be giving out a limited number of "sponsorship packs" to kids who sign up on CLIFKidSkyIsTheLimit.com. The packs will include exclusive stickers and 'CLIF Kid Zbar' products. “Our goal is to bring a little joy to the back-to-school season and fuel kids’ imaginations,” said Valerie Van Arkel, CLIF Kid Brand Manager.
Image Credit: CLIF Kid
Trend Themes
1. Augmented Reality Marketing - Businesses can explore AR to offer personalized experiences for customers, improving engagement and retention.
2. Influencer Marketing - Leveraging social media influencers like Sky Brown can enable brands to reach a wider audience and generate higher levels of trust and engagement.
3. Personalized Promotions - Personalization can drive customer loyalty by offering tailored incentives that align with their preferences and behaviors.
Industry Implications
1. Food and Beverage - With the growing trend of health-conscious consumers, food and beverage brands can leverage promotions like CLIF Kid's to offer healthy snack options with personalized and engaging experiences to consumers.
2. Entertainment - The integration of AR in marketing campaigns can provide a unique and interactive experience for audiences, particularly targeted at the youth segment like CLIF Kid's 'Sky is the Limit' campaign.
3. Sporting Goods and Apparel - Incorporating branding with influencers in the sporting goods and apparel industry can enable companies to reach wider audiences and drive brand loyalty through personalized and engaging experiences.
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