'Green Pea Cookie' Makes Flavorful Cookies with Vegetables in Them
Laura McQuarrie — December 14, 2016 — Lifestyle
References: greenpeacookie
As the brand name suggests, Green Pea Cookie makes cookies with vegetables, specifically roasted, salted green peas. Alongside this main ingredient, the brand uses just five simple ingredients total to satisfy one's desire for a sweet, salty, crunchy and creamy snack that's guilt-free.
In addition to being offered in a 'Peater the Original Green Pea Cookie' flavor, Green Pea Cookie also offers unique Sriracha, Earl Grey, Cranberry and limited-edition chocolate-dipped varieties. In keeping with the friendly branding of its first product, all of the subsequent creations have been given punny character names like Opealia, Pearl and Penelopea.
The brand notes that the original recipe was "based on a recipe for a festive cookie in Singapore," which caught the attention of many on Kickstarter.
In addition to being offered in a 'Peater the Original Green Pea Cookie' flavor, Green Pea Cookie also offers unique Sriracha, Earl Grey, Cranberry and limited-edition chocolate-dipped varieties. In keeping with the friendly branding of its first product, all of the subsequent creations have been given punny character names like Opealia, Pearl and Penelopea.
The brand notes that the original recipe was "based on a recipe for a festive cookie in Singapore," which caught the attention of many on Kickstarter.
Trend Themes
1. Plant-based Snacks - Disruptive innovation opportunity: Explore the use of different vegetables and plant-based ingredients to create unique and flavorful snacks.
2. Punny Branding - Disruptive innovation opportunity: Develop creative and punny character names for food products to enhance brand identity and attract consumer attention.
3. Limited-edition Varieties - Disruptive innovation opportunity: Experiment with limited-edition flavors and variations to generate excitement and drive sales.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity: Incorporate innovative ingredients and flavors to create healthier and more unique food products.
2. Snack Industry - Disruptive innovation opportunity: Tap into the growing demand for healthier snacks by offering plant-based options that combine taste and nutrition.
3. Food Retail - Disruptive innovation opportunity: Partner with innovative brands like Green Pea Cookie to offer unique and niche products that cater to evolving consumer preferences.
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