Kellogg's and Crayola Created Family-Friendly Interactive Packaging
Laura McQuarrie — July 9, 2019 — Lifestyle
References: kelloggs.au & fabnews.live
Breakfast cereal boxes are often designed with panels that are full of entertaining activities like mazes, puzzles, crosswords and even images to encourage coloring cereal boxes. This summer, Kellogg's Australia and Crayola are joining forces to update this fun activity for a new generation with augmented reality.
As part of this collaboration, the brands are releasing black and white cereal boxes that can be colored for the chance to win a Family Crayola gift pack.
Kids are able to use a browser-based augmented reality tool to interact with the cereal boxes. To bring their breakfast cereal box to life, kids are also able to select the character that's depicted on the packaging, allow camera access and align their mobile device to the box to see a virtual animation before their eyes.
As part of this collaboration, the brands are releasing black and white cereal boxes that can be colored for the chance to win a Family Crayola gift pack.
Kids are able to use a browser-based augmented reality tool to interact with the cereal boxes. To bring their breakfast cereal box to life, kids are also able to select the character that's depicted on the packaging, allow camera access and align their mobile device to the box to see a virtual animation before their eyes.
Trend Themes
1. Augmented Reality Coloring - Using augmented reality technology to enhance coloring activities on cereal boxes.
2. Interactive Packaging - Creating engaging and interactive packaging designs for consumer products.
3. Browser-based AR Tools - Developing browser-based augmented reality tools for interactive experiences.
Industry Implications
1. Food Packaging - Exploring innovative packaging designs and technologies for the food industry.
2. Toy and Games - Integrating augmented reality technology into toy and game products.
3. Mobile App Development - Creating mobile apps that utilize augmented reality for enriching user experiences.
5.5
Score
Popularity
Activity
Freshness
