The Cono Sur Bicicleta Sauvignon Blanc Has a Splash of Pinot Noir
Michael Hemsworth — April 27, 2022 — Marketing
References: conosur & talkingretail
The Cono Sur Bicicleta Sauvignon Blanc is launching from the Chile-based winery as a new libation that harnesses the crisp profile of white wine with a splash of red. The wine predominantly features Sauvignon Blanc, but is paired with a splash of Pinot Noir to infuse berry flavor notes and give it a light pink color profile. This makes the wine a rose-inspired option that will help to meet demand in the UK for pink wines.
UK Marketing Manager Heather Jones commented on the new Cono Sur Bicicleta Sauvignon Blanc saying, "This delicious new wine is perfectly pitched to meet wine drinkers’ taste for both Sauvignon Blanc (which is by far the UK’s top-selling grape variety) and for rosé too. We know rosé shoppers ‘buy with their eyes’, and we think its pale pink appearance and sleek design will really appeal.”
UK Marketing Manager Heather Jones commented on the new Cono Sur Bicicleta Sauvignon Blanc saying, "This delicious new wine is perfectly pitched to meet wine drinkers’ taste for both Sauvignon Blanc (which is by far the UK’s top-selling grape variety) and for rosé too. We know rosé shoppers ‘buy with their eyes’, and we think its pale pink appearance and sleek design will really appeal.”
Trend Themes
1. Rosé-inspired Wines - More wineries could innovate the traditional white and red wines to offer customers new and unique taste experiences.
2. Hybrid Wine Blends - Wineries could explore the possibilities of combining different wine varieties to create unique tastes and appearances that cater to customers' preferences.
3. Aesthetic Design Appeal - Design factors such as packaging and color of wine can play a significant role in customer appeal and should not be overlooked.
Industry Implications
1. Wine Production - Wine producers have an opportunity to innovate their products to cater to changing consumer preferences.
2. Retail - Retail stores can benefit from offering a variety of unique and innovative wines to customers looking to try something new.
3. Hospitality - Hotels, restaurants, and bars can expand their beverage selection to include unique and appealing wine options that cater to customers' tastes and preferences.
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