Juice It Up!'s Limited-Time Summer Smoothies Elevate Classic Limeade
Laura McQuarrie — June 23, 2021 — Lifestyle
References: juiceitup & restaurantmagazine
This summer, Juice It Up! is sharing an elevated take on classic summertime limeade with a pair of limited-time limeade smoothies. The colorful refreshments are being introduced just in time for National Smoothie Day and the Limeade Squeeze and Blueberry Limeade flavors are tart and sweet citrus beverages.
The light and refreshing drinks are loaded with immune-boosting Vitamin C to support health, all the while offering the convenience of a blended beverage. Susan Taylor, Juice It Up!’s President and CEO, says “After a year-plus of spending so much time indoors, we wanted our new seasonal smoothies to be a celebration of summertime festivities and outdoor fun – with an appropriate nod to an iconic flavor that evokes memories of summers past.”
The light and refreshing drinks are loaded with immune-boosting Vitamin C to support health, all the while offering the convenience of a blended beverage. Susan Taylor, Juice It Up!’s President and CEO, says “After a year-plus of spending so much time indoors, we wanted our new seasonal smoothies to be a celebration of summertime festivities and outdoor fun – with an appropriate nod to an iconic flavor that evokes memories of summers past.”
Trend Themes
1. Limeade Smoothie Trend - Juice It Up!'s limited-time limeade smoothies are an example of the trend towards elevated, refreshing summertime beverages.
2. Summer Beverage Trend - Juice It Up!'s limeade smoothies are part of the trend towards seasonal and limited-time summer beverages.
3. Immune-boosting Beverage Trend - Juice It Up!'s limeade smoothies fit into the trend of health-conscious and immune-boosting blended beverages.
Industry Implications
1. Smoothie Industry - Restaurants and cafes specializing in smoothies can leverage the trend towards unique and seasonal flavors to attract customers.
2. Beverage Industry - The beverage industry can innovate by incorporating functional ingredients, such as immune-boosting vitamins, into their products.
3. Summer Festival Industry - Summer festivals and events can offer unique and refreshing beverage options, such as Juice It Up!'s limited-time limeade smoothies, to enhance attendees' experiences.
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