Urban Outfitters' UO Mood Nail Polish Adapts to Temperature
Laura McQuarrie — July 29, 2019 — Fashion
References: urbanoutfitters & wellandgood
Urban Outfitters sells color-changing nail polish as a fun and nostalgic beauty product that reminds of the properties of a mood ring. The UO Mood Nail Polish is offered in a range of shades that boast the ability to transform based on hot and cold temperatures. Some of the transformative hues available include Everything's Peachy and a deep blue called Turned Down, which are said to be especially responsive to water and ice—which means taking a warm bath or even holding a chilled beverage will cause instant and dramatic changes to one's nail colors.
The novelty nail polish products offer a quick way for consumers to change the color of their manicure without feeling as if they have to commit to a single shade.
The novelty nail polish products offer a quick way for consumers to change the color of their manicure without feeling as if they have to commit to a single shade.
Trend Themes
1. Color-changing Nail Polishes - The trend of color-changing nail polishes offers an opportunity for beauty brands to create interactive and customizable nail products.
2. Mood-inspired Beauty Products - The trend of mood-inspired beauty products presents an opportunity for companies to tap into the nostalgia and emotional connection of consumers.
3. Instant Transformative Beauty - The trend of instant transformative beauty provides an opportunity for brands to create innovative products that allow consumers to change their look effortlessly.
Industry Implications
1. Beauty and Cosmetics Industry - The beauty and cosmetics industry can capitalize on the color-changing nail polish trend by developing new and exciting products that embrace customization.
2. Fashion Industry - The fashion industry can incorporate color-changing nail polishes into their runway looks, providing an added element of surprise and innovation to fashion shows.
3. Retail Industry - The retail industry can create interactive shopping experiences around color-changing nail polishes, attracting customers with the novelty and fun factor of the product.
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