Jamba & Color Dept. Made a Limited-Edition Nail Polish Collection
Laura McQuarrie — April 12, 2023 — Fashion
References: ColorDept & spoonuniversity
Jamba and sustainable, plant-based, 100% vegan & cruelty-free certified brand Color Dept. collaborated on a collection of smoothie-inspired nail polish products for summer and it will be available to beauty lovers while supplies last. The Jamba x Color Dept. nail polish collection is sold as a 4-pack nail kit and it features colors that take cues from Jamba's smoothies.
While Mango-a-Go-Go takes the form of a bright yellow that recalls tropical flavors, The Go Getter spotlights vivid green ingredients like matcha green tea and vitamin-rich kale. Razzmatazz captures the essence of strawberries, bananas and orange sherbet to form "the perfect berry pink hue" and Peach Perfection rounds out the collection as a pink-orange polish.
A new generation of beauty lovers is increasingly choosing nail polish products not just for their colors but also to align with their values.
While Mango-a-Go-Go takes the form of a bright yellow that recalls tropical flavors, The Go Getter spotlights vivid green ingredients like matcha green tea and vitamin-rich kale. Razzmatazz captures the essence of strawberries, bananas and orange sherbet to form "the perfect berry pink hue" and Peach Perfection rounds out the collection as a pink-orange polish.
A new generation of beauty lovers is increasingly choosing nail polish products not just for their colors but also to align with their values.
Trend Themes
1. Plant-based Nail Polish - The trend of eco-friendliness and health consciousness is driving the shift towards plant-based nail polish products, creating a disruptive innovation opportunity for sustainable beauty companies.
2. Food-inspired Nail Colors - The trend of food-inspired nail colors is growing, with more beauty brands partnering with food chains to create unique collections, offering an opportunity for cross-industry collaboration.
3. Value-based Beauty Products - The trend of consumers choosing beauty products that align with their values, be it ethical, environmental or social, is set to drive the demand for innovative and sustainable beauty products and brands.
Industry Implications
1. Beauty Industry - The beauty industry has an opportunity to tap into the trend towards eco-friendliness and health consciousness by producing plant-based nail polish products.
2. Food Industry - The food industry can explore cross-industry collaboration with beauty brands by providing inspiration for unique collections of food-inspired nail colors.
3. Sustainability Industry - The sustainability industry can help transform the beauty industry by creating disruptive innovation opportunities in sustainable and eco-friendly beauty products.
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