Butter London's Color of the Year Collection Celebrates 'Ultra Violet'
Laura McQuarrie — January 17, 2018 — Fashion
References: butterlondon & byrdie
As Pantone named the imaginative and inventive shade of purple 'Ultra Violet' as the Color of the Year for 2018, a number of brands are releasing new designs and colorways based on this hue—including Butter London with its Pantone Color of the Year Collection.
This collectible makeup set provides a range of products for the face and nails that are centered around the specific shade of purple. The kit includes a nail lacquer, a lip gloss, an eye gloss and a liner all in the shade Ultra Violet. The entire kit also comes packed in a purple-colored makeup bag with a zipper closure for easy transportation, storage and reuse.
Butter London makes a wide variety of purple-colored cosmetics, but this kit appeals to the discerning consumer with their finger on the pulse of what's new.
This collectible makeup set provides a range of products for the face and nails that are centered around the specific shade of purple. The kit includes a nail lacquer, a lip gloss, an eye gloss and a liner all in the shade Ultra Violet. The entire kit also comes packed in a purple-colored makeup bag with a zipper closure for easy transportation, storage and reuse.
Butter London makes a wide variety of purple-colored cosmetics, but this kit appeals to the discerning consumer with their finger on the pulse of what's new.
Trend Themes
1. All-purple Cosmetic Kits - Disruptive Innovation Opportunity: Brands can capitalize on the popularity of Pantone's Color of the Year by releasing all-purple cosmetic kits that cater to the trend-conscious consumer.
2. Pantone Color of the Year - Disruptive Innovation Opportunity: Companies can leverage Pantone's annual color selection to create special edition products and collections that align with current design trends.
3. Collectible Makeup Sets - Disruptive Innovation Opportunity: Brands can create limited edition collectible makeup sets that appeal to consumers seeking exclusive and unique beauty products.
Industry Implications
1. Cosmetics - Disruptive Innovation Opportunity: Cosmetic companies can create innovative color collections that capture the essence of trending colors like Pantone's Color of the Year, attracting customers seeking the latest beauty trends.
2. Fashion - Disruptive Innovation Opportunity: Fashion brands can incorporate Pantone's Color of the Year into their clothing and accessories lines, offering consumers trendy and cohesive style choices.
3. Design - Disruptive Innovation Opportunity: Design-oriented companies can use Pantone's Color of the Year as inspiration to create innovative and captivating products that resonate with consumers seeking modern and aesthetically pleasing designs.
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