Givaudan Active Beauty's New Purple 2364 is Sustainable & Vegan
Laura McQuarrie — September 27, 2022 — Fashion
References: premiumbeautynews
Cosmetic brands are looking for sustainable alternatives to synthetic and animal-derived makeup pigments and New Purple 2364 by Givaudan Active Beauty is a new launch that will help to support the creation of innovative color cosmetics. New Purple 2364 is a vegan pigment designed for makeup formulations and it makes the most of an unlikely ingredient, red radish.
This purple makeup pigment is said to be exceptionally stable to temperature and light radiation when formulated at 10%. And the pigment has the potential to be applied to the lids, lips and nails, and it's flattering on a wide range of complexions.
Cosmic Purple is the vegan, sustainable eyeshadow created by Givaudan Active Beauty to show off the properties of this new makeup pigment.
This purple makeup pigment is said to be exceptionally stable to temperature and light radiation when formulated at 10%. And the pigment has the potential to be applied to the lids, lips and nails, and it's flattering on a wide range of complexions.
Cosmic Purple is the vegan, sustainable eyeshadow created by Givaudan Active Beauty to show off the properties of this new makeup pigment.
Trend Themes
1. Sustainable Makeup - Givaudan Active Beauty's New Purple 2364 is an innovative, sustainable and vegan makeup pigment.
2. Vegan Cosmetics - New Purple 2364 is a vegan pigment that offers disruptive innovation opportunities for the vegan cosmetics market.
3. Natural Ingredients - The use of red radish as a main ingredient in New Purple 2364 introduces a new trend for natural and organic makeup products.
Industry Implications
1. Cosmetics - New Purple 2364 offers an innovative solution for sustainable and vegan makeup pigments for cosmetics companies.
2. Organic Beauty - Organic makeup companies can benefit from the disruptive innovation opportunities provided by New Purple 2364.
3. Natural Ingredients Market - The natural ingredients market can potentially benefit from incorporating red radish into other products and formulations based on the success of New Purple 2364.
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