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Earthy Escapist Fragrances

Clean the Sky - Positive Eco Trends & Breakthroughs

Colekt Void is an Unusual Scent with Notes of Basil, Mint & Rhubarb

— March 28, 2023 — Fashion
Colekt Void is an earthy and eclectic unisex personal fragrance that uniquely captivates with notes of rhubarb, mint, citrus, and warm and herbaceous basil.

Void is a vegan and 92% natural ingredient product in the Colekt Cologne Concentreé collection, which draws inspiration from both natural elements and the vibrancy of Stockholm city.

There is a growing demand for unique and distinctive personal fragrances as individuals seek to express their individuality and stand out from the crowd. A personalized fragrance can serve as a signature scent, evoking memories and emotions, and providing a sense of confidence and self-expression. As such, the fragrance industry continues to innovate and create new and exciting fragrance options for consumers to choose from.
Trend Themes
1. Personalized Fragrances - The demand for unique and distinctive personal fragrances creates an opportunity for the fragrance industry to offer personalized scents to express individuality.
2. Earth-inspired Fragrances - As consumers seek to reconnect with nature, the fragrance industry can create earth-inspired scents to meet their demand for natural and eco-friendly products.
3. Vegan Fragrances - The rise of veganism creates a trend for the fragrance industry to create vegan-friendly fragrances to cater to a growing consumer demand for ethical and cruelty-free products.
Industry Implications
1. Fragrance Industry - The fragrance industry can continue to innovate and create new and exciting fragrance options for consumers to choose from, meeting their need for self-expression.
2. Eco-friendly Beauty Industry - The demand for natural and eco-friendly fragrances creates an opportunity for the beauty industry to create more earth-inspired and sustainable products.
3. Vegan Industry - There is an opportunity for the vegan industry to expand its reach by creating and promoting more vegan and cruelty-free fragrances for consumers who value ethics and sustainability.
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