The Guinness Cold Brew Coffee Beer Features a 4% ABV
Michael Hemsworth — April 20, 2022 — Marketing
References: guinness & talkingretail
The Guinness Cold Brew Coffee Beer is a new product from the iconic Irish beer brand that's perfect for avid coffee drinkers or libation enthusiasts alike to try out. Coming in a 440ml can, the beer features a blend of cold-brew coffee along with the brand's traditional Guinness stout. The product is arriving at Tesco locations with a gradual roll out to convenience stores and wholesalers taking place throughout April, May and June.
Head of Guinness GB John Burns commented on the new Guinness Cold Brew Coffee Beer saying, "We firmly believe we have created a taste experience truly unrivalled in the market. With more than 95 million cups of coffee being consumed every day in Great Britain alone, now is the moment to offer a product that plays to an excitingly vast consumer space. There is already a natural connection with coffee notes in Guinness’ signature offerings like Draught and Extra Stout, so the creation of Guinness cold-brew coffee beer was a perfect match.”
Head of Guinness GB John Burns commented on the new Guinness Cold Brew Coffee Beer saying, "We firmly believe we have created a taste experience truly unrivalled in the market. With more than 95 million cups of coffee being consumed every day in Great Britain alone, now is the moment to offer a product that plays to an excitingly vast consumer space. There is already a natural connection with coffee notes in Guinness’ signature offerings like Draught and Extra Stout, so the creation of Guinness cold-brew coffee beer was a perfect match.”
Trend Themes
1. Alcoholic Cold-brew Coffee Drinks - The trend of incorporating coffee into alcoholic drinks grows, paving the way for new innovative beer and cocktail combinations.
2. Convenience Store Alcoholic Beverages - Alcoholic cold-brew coffee drinks will increasingly be sold at convenience stores as a more convenient way to purchase drinks.
3. Collaborative Drinks Products - Collaborations between coffee and beer brands and other drinks industries will continue to create new and unique beverages.
Industry Implications
1. Beverage Industry - Beverage companies should explore the opportunity of combining coffee and alcohol to create innovative, premium drinks that appeal to both coffee and alcohol lovers.
2. Convenience Store Industry - Convenience stores can capitalize on the demand for alcoholic cold-brew coffee drinks by stocking these products to attract new customers and drive sales growth.
3. Coffee Industry - The coffee industry can partner with alcoholic beverage companies to create collaborative products that capitalize on the popularity of cold-brew coffee and new flavor profiles.
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