Death Wish Coffee Debuts 'Run the Day' and 'Grind for Good'
Niko Pajkovic — March 18, 2022 — Social Good
References: deathwishcoffee & nosh
Death Wish Coffee Co., a boutique coffee brand with the slogan "World's Strongest Coffee," has launched a new coffee blend called 'Run the Day.'
Run the Day is a unique blend that combines Ethiopian Yirgacheffe beans with Indian Robusta, offering customers a sophisticated medium roast coffee. It’s the first blend in Death Wish Coffee’s Grind for Good and will support the Girls Gotta Run Foundation, a charitable non-profit company that aims to empower young Ethiopian girls through the sport of running.
“When creating the roast curve for Run the Day, our focus was on finding the sweet spot, where both coffees shine — coming together to deliver a well-rounded, smooth, complex drinking experience,” said Mike Pilkington, CEO of Death Wish Coffee Co.
Image Credit: Michael Murtaugh
Run the Day is a unique blend that combines Ethiopian Yirgacheffe beans with Indian Robusta, offering customers a sophisticated medium roast coffee. It’s the first blend in Death Wish Coffee’s Grind for Good and will support the Girls Gotta Run Foundation, a charitable non-profit company that aims to empower young Ethiopian girls through the sport of running.
“When creating the roast curve for Run the Day, our focus was on finding the sweet spot, where both coffees shine — coming together to deliver a well-rounded, smooth, complex drinking experience,” said Mike Pilkington, CEO of Death Wish Coffee Co.
Image Credit: Michael Murtaugh
Trend Themes
1. Charitable Coffee Blends - There is an opportunity for other boutique coffee companies to create unique blends and support charitable causes.
2. Empowering Through Sports - Creating products that promote sports and fitness, while also giving back to the community, can be a powerful way to connect with consumers.
3. Collaborations with Nonprofits - Partnering with a nonprofit organization on a product or campaign can be a win-win for both parties, increasing visibility and support for the cause while promoting the product.
Industry Implications
1. Coffee - Boutique and specialty coffee companies have the opportunity to create unique blends and partner with charitable organizations to give back through their products.
2. Fitness - Other companies in the fitness industry can explore partnerships with nonprofits that promote sports and exercise, while also supporting those in need.
3. Nonprofits - Nonprofit organizations can seek out partnerships with companies to create joint products or campaigns, using these opportunities to increase visibility and support for their cause.
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