Ryoko Iwata's Chart Describes Coffee Drinkers' Personalities
Megan Facciuolo — April 20, 2014 — Lifestyle
References: en.ilovecoffee.jp & designtaxi
Coffee-lover Ryoko Iwata created an infographic that links coffee drinkers and the type of coffee they drink to specific characteristics. However, Ryoko didn't just define the personality traits herself, she based the chart and its generalizations on a recent survey that was conducted on 1,000 coffee drinkers.
The fun chart lists different types of joe that range from lattes to cappuccinos and soy milk-infused caffeine. Underneath the coffee, it lists the personality traits of those who drink it. For example, according to the chart, those who prefer black coffee are moody and all about minimalism, while latte drinkers tend to be neurotic and indecisive. Of course, these assumptions aren't true of everybody so don't take them to heart.
The fun chart lists different types of joe that range from lattes to cappuccinos and soy milk-infused caffeine. Underneath the coffee, it lists the personality traits of those who drink it. For example, according to the chart, those who prefer black coffee are moody and all about minimalism, while latte drinkers tend to be neurotic and indecisive. Of course, these assumptions aren't true of everybody so don't take them to heart.
Trend Themes
1. Coffee Drinkers' Personality Traits - Opportunity to develop personalized coffee products based on customers' personality traits.
2. Infographics for Consumer Insights - Potential for businesses to create visually appealing charts to understand consumer behavior and preferences.
3. Data-driven Personalization - Opportunity to use survey data to personalize products and services for customers based on their preferences.
Industry Implications
1. Coffee Retail - Coffee retailers can explore new marketing strategies that highlight the personality traits associated with different types of coffee.
2. Market Research - Market research firms can leverage data from surveys to provide insights on consumer behavior in the coffee industry.
3. Product Development - Companies can develop new coffee products that specifically cater to different personality traits and preferences of consumers.
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