Coffee mate Debuts New Cold Foams and Ad Announcement
Debra John — October 21, 2024 — Marketing
References: goodnes & prnewswire
New cold foams are being introduced by Coffee mate with the launch of 'Coffee mate Cold Foam,' a product aimed at enhancing the beverage experience for coffee consumers. This innovation allows users to "experiment with flavors and textures, thereby enabling them to customize their drinks by adding varying amounts of foam to both hot and cold beverages."
Coffee mate Cold Foam will be available in three flavors inspired by the brand's popular creamers, 'Italian Sweet Crème,' 'Nestlé Toll House Brown Butter Chocolate Chip Cookie,' and 'French Vanilla.' The Italian Sweet Crème Flavored Cold Foam offers a classic sweet crème taste, while the Nestlé Toll House Brown Butter Chocolate Chip Cookie Flavored Cold Foam features a semi-sweet chocolate flavor with buttery brown sugar notes. Additionally, the French Vanilla Flavored Cold Foam provides a subtle vanilla flavor that enhances various coffee drinks. This product is scheduled to be available in January 2025, accompanied by Coffee mate's first advertisement during the Superbowl.
Image Credit: Coffee mate
Coffee mate Cold Foam will be available in three flavors inspired by the brand's popular creamers, 'Italian Sweet Crème,' 'Nestlé Toll House Brown Butter Chocolate Chip Cookie,' and 'French Vanilla.' The Italian Sweet Crème Flavored Cold Foam offers a classic sweet crème taste, while the Nestlé Toll House Brown Butter Chocolate Chip Cookie Flavored Cold Foam features a semi-sweet chocolate flavor with buttery brown sugar notes. Additionally, the French Vanilla Flavored Cold Foam provides a subtle vanilla flavor that enhances various coffee drinks. This product is scheduled to be available in January 2025, accompanied by Coffee mate's first advertisement during the Superbowl.
Image Credit: Coffee mate
Trend Themes
1. Flavor-customizable Beverages - The introduction of different flavored cold foams by Coffee mate represents a movement towards customizable coffee experiences, catering to individual preferences.
2. Texture-enhanced Coffee Drinks - The addition of cold foams provides an innovative way to alter the texture of coffee beverages, presenting a new sensory dimension to the drinking experience.
3. Branded Flavor Extensions - Utilizing popular brands like Nestlé Toll House for cold foam flavors highlights the trend of leveraging established brand equity to attract coffee enthusiasts.
Industry Implications
1. Beverage Industry - The introduction of cold foams by Coffee mate showcases innovation within the beverage sector, pushing the boundaries of traditional coffee experiences.
2. Flavoring Industry - With flavors inspired by popular creamers, the growth of cold foams highlights the potential for flavor companies to expand their offerings into new product categories.
3. Advertising Industry - The debut of Coffee mate's cold foams during the Superbowl broadcasts the strategic use of major advertising platforms to launch new products and gain widespread attention.
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