'Amy's Blend' from Caribou Coffee Raises Money to Fight Cancer
Laura McQuarrie — February 20, 2018 — Lifestyle
References: cariboucoffee & thedieline
With 'Amy's Blend,' Caribou Coffee created a pink coffee bag design that pays tribute to its original roastmaster Amy Erickson, who lost her life to breast cancer more than two decades ago. In order to honor her memory and support others who are fighting the disease, Caribou Coffee created a special blend that helps to raise money for CancerCare.org.
When creating the coffee bag design for Caribou Coffee, Cue integrated a timeless lotus-like floral icon that represents the brand's commitment to community and its mission of "Doing Good With Coffee."
Amy's Blend is available in both light and dark roast options, with both packaging schemes prominently integrating the color pink as a symbol of breast cancer awareness.
When creating the coffee bag design for Caribou Coffee, Cue integrated a timeless lotus-like floral icon that represents the brand's commitment to community and its mission of "Doing Good With Coffee."
Amy's Blend is available in both light and dark roast options, with both packaging schemes prominently integrating the color pink as a symbol of breast cancer awareness.
Trend Themes
1. Cause-related Product Design - Designing products that feature a specific charitable cause as a way to raise awareness and funds offers a unique opportunity for brands to connect with consumers on an emotional level.
2. Socially Responsible Branding - Brands that prioritize a social cause and weave it into their brand identity through designs and messaging are increasingly appealing to consumers looking to support brands that align with their own values.
3. Philanthropic Partnerships - Collaborating with non-profit organizations to promote a social cause through a product or service can help to raise funds and awareness while also strengthening brand reputation and community ties.
Industry Implications
1. Food and Beverage - The food and beverage industry can create cause-related products, offer donations, or partner with non-profits to support charitable causes and show consumers their commitment to giving back.
2. Retail - Retailers can use cause-related designs and marketing campaigns to connect with consumers who are passionate about specific issues and looking to support companies with shared values.
3. Health and Wellness - The health and wellness industry can partner with non-profits and use cause-related designs and branding to support various health issues and raise money for research and treatment.
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