Chevrolet's 'CoDriver' Virtually Takes You Through Rugged Terrain
Laura McQuarrie — April 17, 2015 — Autos
References: chevrolet & digitalbuzzblog
At this year's Bangkok International Motorshow, Chevrolet will be unveiling a virtual reality experience that's being called 'CoDriver.'
Rather than getting behind the wheel of a Chevrolet, people are given the chance to take a passenger seat and enjoy the rugged terrain and river crossings during an adventurous mission up a New Zealand mountain. The Oculus Rift experience takes place within a simulation model of the Colorado High Country car, which vibrates at some parts of the journey when the road gets bumpy. Despite being a simulation, there is authenticity to it, since the footage was captured with a camera mounted on a real Chevrolet Colorado.
Since this experience puts an emphasis on how the vehicle can handle off-road terrain versus the speed of the car, this virtual experience is a clever way to let people sit back and take in the scenery, seemingly from inside a Chevrolet.
Rather than getting behind the wheel of a Chevrolet, people are given the chance to take a passenger seat and enjoy the rugged terrain and river crossings during an adventurous mission up a New Zealand mountain. The Oculus Rift experience takes place within a simulation model of the Colorado High Country car, which vibrates at some parts of the journey when the road gets bumpy. Despite being a simulation, there is authenticity to it, since the footage was captured with a camera mounted on a real Chevrolet Colorado.
Since this experience puts an emphasis on how the vehicle can handle off-road terrain versus the speed of the car, this virtual experience is a clever way to let people sit back and take in the scenery, seemingly from inside a Chevrolet.
Trend Themes
1. Virtual Reality Experiences - There is an opportunity to create more virtual reality experiences that allow users to have immersive and authentic adventures in various industries.
2. Off-road Simulations - Creating off-road simulations can be a disruptive innovation opportunity for automotive companies to showcase their vehicles' capabilities and ruggedness.
3. Authentic Virtual Experiences - There is a market for virtual experiences that provide an authentic and realistic feel, using real footage and innovative technology.
Industry Implications
1. Automotive Industry - Automobile manufacturers can leverage off-road simulations to highlight the capabilities and ruggedness of their vehicles, attracting adventure-seeking customers.
2. Virtual Reality Industry - Virtual reality companies can develop more immersive and authentic experiences like 'CoDriver' to cater to the growing demand for virtual adventures.
3. Tourism Industry - The tourism industry can offer virtual reality experiences that allow people to explore rugged terrains and popular destinations without leaving their homes, opening up new revenue streams and attracting adventure enthusiasts.
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