The Top Hat's Drinks Tell a Story About Iconic Properties of London
Laura McQuarrie — July 27, 2021 — Lifestyle
References: thespiritsbusiness
The Top Hat is a Monopoly-inspired bar that is set to open in London next month and it will be located in proximity to Monopoly Lifesized, a 4D immersive experience that gives guests the chance to play on a life-sized Monopoly board. At the three-level bar, adults will be able to request a deck of Monopoly Deal with their drinks or choose a "Take a Chance" card to receive a surprise.
On the menu, there are signature cocktails to discover inspired by properties of London, as seen in the Red Carpet Daiquiri, which references Leicester Square as a hot spot for film premieres. There's also Trafalgar Square’s Lychee and Rose Pearl Martini and Euston’s Road cocktail takes cues from the first women’s hospital entirely staffed by women and helps to support a chosen NHS charity.
On the menu, there are signature cocktails to discover inspired by properties of London, as seen in the Red Carpet Daiquiri, which references Leicester Square as a hot spot for film premieres. There's also Trafalgar Square’s Lychee and Rose Pearl Martini and Euston’s Road cocktail takes cues from the first women’s hospital entirely staffed by women and helps to support a chosen NHS charity.
Trend Themes
1. Board Game-inspired Bars - Board game-inspired bars are becoming more popular and creating new opportunities for immersive experiences.
2. Themed Cocktails - Themed cocktails that reference iconic properties of a location are gaining popularity and can be used to create unique experiences.
3. Gamification of Physical Spaces - Gamification of physical spaces, such as life-sized Monopoly boards, is becoming a trend for experiential entertainment.
Industry Implications
1. Hospitality - The hospitality industry can use board game-themed bars to create immersive experiences for guests, combined with themed beverages.
2. Entertainment - The entertainment industry can utilize gamification of physical spaces, like life-sized Monopoly boards, to create interactive experiences.
3. Beverage Industry - The beverage industry can explore creating themed cocktails that reference specific locations or properties to add experiential elements to their products.
3.2
Score
Popularity
Activity
Freshness
