This Coca-Cola Billboard Adapts in Response to Local Weather
Laura McQuarrie — June 18, 2016 — Lifestyle
References: adsoftheworld
This creative Coca-Cola billboard was created to catch the eyes of people who are out and about during the summer months.
The billboard features a small panel that displays the current temperature, which is situated beside message that calls for people to seek out refreshment in the high heat. Depending on the current temperature, these Coca-Cola billboard ads will change to display messages like "97° reasons to refresh yourself." As the temperature climbs, the ad seems to suggest that it becomes even more of a reason to seek out a drink of Coca-Cola.
Dynamic billboards like these have become popular outdoor advertisements, especially because they interact with nearby environments and encourage people passing to look back at them a second and third time.
The billboard features a small panel that displays the current temperature, which is situated beside message that calls for people to seek out refreshment in the high heat. Depending on the current temperature, these Coca-Cola billboard ads will change to display messages like "97° reasons to refresh yourself." As the temperature climbs, the ad seems to suggest that it becomes even more of a reason to seek out a drink of Coca-Cola.
Dynamic billboards like these have become popular outdoor advertisements, especially because they interact with nearby environments and encourage people passing to look back at them a second and third time.
Trend Themes
1. Dynamic Billboards - Opportunity for advertisers to create billboards that interact with the environment and change dynamically based on various external factors like weather, time, etc.
2. Personalized Advertising - Opportunity for advertisers to use data such as weather, time, location, etc., to create personalized and highly relevant advertisements for their target audience.
3. Highly Targeted Advertising - Opportunity for advertisers to use technology like GPS, RFID, beacons, etc., to deliver highly targeted advertisements to specific audiences in real-time.
Industry Implications
1. Adtech - AdTech companies can develop innovative technology and solutions to help advertisers create and deliver dynamic, personalized, and highly targeted ads in real-time.
2. Outdoor Advertising - Outdoor advertising companies can adopt new technologies and approaches to create more engaging and interactive billboards that can captivate and retain audience attention for longer periods.
3. Consumer Goods - Consumer goods companies can use dynamic billboards and personalized advertising to promote their products and increase brand awareness among their target consumers based on real-time data like weather, time, etc.
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