Coca-Cola Sponsors Recycling Progam in the UK
Rose Nazarali — October 7, 2009 — Eco
References: triplepundit & psfk
Soft drink mega company, Coca-Cola, is heading a recycling initiative in the UK and launching recycling bins with the Southhampton City Council. The initiative is to help counter-act Coca-Cola's giant carbon footprint while also doing something for the greater good.
The Coke branded recycling bins are going be distributed throughout the Southhampton municipality in heavy pedestrian traffic areas.
Implications - The environmental movement is set to be one of the defining issues of this century so it's definitely refreshing (no pun intended) to see huge companies like Coca-Cola taking it so seriously. If even the big giants of the industry are showing that the environment is a priority, then there is no question that their smaller cousins will follow suit.
The Coke branded recycling bins are going be distributed throughout the Southhampton municipality in heavy pedestrian traffic areas.
Implications - The environmental movement is set to be one of the defining issues of this century so it's definitely refreshing (no pun intended) to see huge companies like Coca-Cola taking it so seriously. If even the big giants of the industry are showing that the environment is a priority, then there is no question that their smaller cousins will follow suit.
Trend Themes
1. Sustainable Packaging - Coca-Cola can explore the use of more sustainable packaging options like refillable bottles or compostable materials.
2. Recycling Infrastructure - Investing in recycling infrastructure can create opportunities for Coca-Cola to not only decrease their carbon footprint, but to also create a competitive advantage in the industry.
3. Eco-conscious Marketing - Coca-Cola can focus on marketing their eco-friendly initiatives to attract and retain consumers who prioritize sustainability.
Industry Implications
1. Beverage Industry - The entire beverage industry can benefit from increased focus on sustainability and environmentally conscious practices.
2. Plastics Industry - Coca-Cola can partner with and invest in the plastics industry to help drive innovation and advancements in sustainable packaging solutions.
3. Recycling Industry - By partnering with or investing in recycling companies, Coca-Cola can help increase the efficiency and effectiveness of recycling efforts, while simultaneously reducing their own environmental impact.
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