Alaska Airlines x Fremont Brewing Cloud Cruiser IPA is Crisp
Michael Hemsworth — February 21, 2024 — Marketing
The Alaska Airlines x Fremont Brewing Cloud Cruiser IPA is the first-ever custom craft beer created exclusively for the airline for it to serve to passengers in-flight. The beer will be provided to passengers in first and premium class as a complementary drink option, while passengers in the main cabin will be able to purchase it at an additional cost. The beer was created by taste testing various options at 30,000-feet before settling on this India pal ale (IPA) with orange, tropical and melon notes.
Managing Director of Guest Products Todd Traynor-Corey commented on the new Alaska Airlines x Fremont Brewing Cloud Cruiser IPA saying, "The Cloud Cruiser is the result of two Pacific Northwest brands coming together…The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in one of our lounges.”
Managing Director of Guest Products Todd Traynor-Corey commented on the new Alaska Airlines x Fremont Brewing Cloud Cruiser IPA saying, "The Cloud Cruiser is the result of two Pacific Northwest brands coming together…The only place in the world you’ll be able to find this one-of-a-kind craft beer is if you’re flying on Alaska or in one of our lounges.”
Trend Themes
1. Custom In-flight Beverages - Opportunity for airlines to create exclusive craft beer partnerships for in-flight beverage service.
2. Taste Testing at Altitude - Potential for unique tasting experiences by experimenting with flavors at high altitudes.
3. Branded Collaboration Beers - Chance for breweries to collaborate with businesses to create custom craft beers for specific audiences.
Industry Implications
1. Airlines - Airlines can explore partnerships with craft breweries to offer exclusive in-flight beverage options.
2. Craft Brewing - Craft breweries have an opportunity to tap into the airline industry by creating bespoke beers for specific carriers.
3. Hospitality - Hospitality businesses can enhance guest experiences by incorporating unique collaborative beverages like airline-approved craft beers.
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