SK-II and Andy Warhol Launched a Beauty-Inclusive Range
Elena Rahman — January 18, 2022 — Marketing
References: sk-ii & packagingstrategies
SK-II and Andy Warhol partnered to launch a limited edition of the cult SK-II Facial Treatment Essence with inclusive and empowering packaging. Design agency LOVE helped the collaboration come to fruition by marrying the brand's values with the artist's signature aesthetic into a contemporary and compelling design.
Warhol believes that "if everyone isn't beautiful, then no one is." His philosophy mirrors SK-II's empowerment ethos, which made for an inclusive collaboration. The Andy Warhol X SK-II Facial Treatment Essence draws on Warhol's fascination with broadcast media and uses the tagline "broadcast your beauty." The packaging features Warhol's iconic television technicolor test patterns and is available in three colorways. Additionally, the limited-edition packs are signed with Warhol's uplifting quotes.
Image Credit: SK-II / Andy Warhol
Warhol believes that "if everyone isn't beautiful, then no one is." His philosophy mirrors SK-II's empowerment ethos, which made for an inclusive collaboration. The Andy Warhol X SK-II Facial Treatment Essence draws on Warhol's fascination with broadcast media and uses the tagline "broadcast your beauty." The packaging features Warhol's iconic television technicolor test patterns and is available in three colorways. Additionally, the limited-edition packs are signed with Warhol's uplifting quotes.
Image Credit: SK-II / Andy Warhol
Trend Themes
1. Inclusive Beauty Packaging - There's an opportunity for skincare brands to collaborate with artists or designers to create packaging that represents inclusivity and empowerment.
2. Limited Edition Collaborations - Limited edition collaborations with dynamic artists have the potential to drive significant revenue growth for beauty brands.
3. Incorporating Art Into Beauty Products - There's an innovative opportunity for beauty companies to collaborate with artists and incorporate art into their product offerings, creating a unique selling point.
Industry Implications
1. Beauty - Skincare brands should consider developing their own partnerships with artists or designers to create unique and inclusive packaging that resonates with their target audience.
2. Design - Design agencies can build partnerships with beauty brands to incorporate their values with unique design concepts.
3. Art - Collaborating with beauty brands to create limited edition product lines, artists can expand their reach and showcase their unique style.
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