CLIF Bar Cookies & Crème Features 11-Grams of Plant Protein
Michael Hemsworth — January 31, 2025 — Lifestyle
References: shop.clifbar & snackandbakery
The CLIF Bar Cookies & Crème snack bar is the brand's latest creation that will provide nutrition-minded consumers with a way to enjoy the signature flavor of the namesake ice cream flavor. The snack bar is crafted with organic ingredients like non-GMO rolled oats and will provide 11-grams of plant-based protein to make it a satisfying option for athletes to pick up. The snack bar is arriving with the help of the Raise Your Bar multimedia campaign that will highlight motivational storytelling, collaborations with athletes and more.
Senior Marketing Director Nicolas Henault spoke on the CLIF Bar Cookies & Crème snack bar saying, "This campaign is about helping to give people the energy that empowers them to do what they love and stay motivated to push past limitations. We are deepening our efforts to help fuel people to Raise Their Bar while demonstrating our dedication to doing the same— bringing innovations and activations that meet our consumers' needs and inspire them on their unique journeys."
Image Credit: CLIF Bar
Senior Marketing Director Nicolas Henault spoke on the CLIF Bar Cookies & Crème snack bar saying, "This campaign is about helping to give people the energy that empowers them to do what they love and stay motivated to push past limitations. We are deepening our efforts to help fuel people to Raise Their Bar while demonstrating our dedication to doing the same— bringing innovations and activations that meet our consumers' needs and inspire them on their unique journeys."
Image Credit: CLIF Bar
Trend Themes
1. Plant-based Protein - The growing consumer demand for plant-based protein alternatives creates a marketplace for developing high-protein snacks.
2. Ice-cream Flavor Integration - The fusion of popular ice cream flavors with snack bars offers a novel way to deliver indulgent taste experiences in health-focused products.
3. Multimedia Brand Campaigns - Innovative multimedia campaigns, such as those featuring motivational storytelling and athlete collaborations, are reshaping consumer engagement and brand loyalty.
Industry Implications
1. Snack Foods - The snack food industry is rapidly evolving with health-driven consumers propelling growth in nutritious, protein-packed offerings.
2. Organic Foods - The increasing prioritization of organic ingredients in product formulations is a driving force in the food industry, pushing brands toward sustainable practices.
3. Sports Nutrition - The sports nutrition industry is witnessing a surge in demand for supplements and snacks that cater to the energy and protein needs of athletes and active individuals.
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