Bristol Beer Factory and Talk Club Created 'Clear Head'
Laura McQuarrie — February 9, 2021 — Lifestyle
References: bristolbeerfactory & beveragedaily
Clear Head is the name of the first alcohol-free beer by Bristol Beer Factory and it was created in collaboration with Talk Club, the mental health talking club for men. Clear Head, which comes in at 0.5% ABV, takes the form of a pale-colored beer with notes of sharp citrus, apple and stone fruits, plus two top US hops: Citra and Mosaic. Thanks to added lactose, Clear Head beer is said to have a "subtle smooth creamy sweetness."
5% from every bottle or pint sold will go towards supporting Talk Club and its mission to support mental fitness in men. For now, the product can be found in bottles through the UK brewery and when it comes time for venues to open again, it will be available in other formats.
5% from every bottle or pint sold will go towards supporting Talk Club and its mission to support mental fitness in men. For now, the product can be found in bottles through the UK brewery and when it comes time for venues to open again, it will be available in other formats.
Trend Themes
1. Alcohol-free Beer - Creating alcohol-free beer can be a disruptive innovation that caters to a growing market of health-conscious consumers and those who want to enjoy beer without the negative effects of alcohol.
2. Mental Health Support - Partnering with mental health organizations and raising awareness for mental health through products can be a disruptive innovation in promoting mental wellness and support.
3. Conscious Consumption - Promoting conscious consumption through products that support a cause can be a disruptive innovation in attracting consumers who want to contribute to a greater social good.
Industry Implications
1. Brewing - Brewing companies can innovate their products by creating alcohol-free versions to cater to a growing market of consumers looking for healthier options.
2. Mental Health - Partnering with mental health organizations to raise awareness and support mental health through products can be a disruptive innovation in the mental health industry.
3. Social Cause - Incorporating social causes into product offerings can be a disruptive innovation for companies in various industries to attract consumers who want to contribute to a greater social good.
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