The Pimm's Coronation Edition Bottle is Limited-Edition
Michael Hemsworth — April 4, 2023 — Lifestyle
References: anyoneforpimms & talkingretail
The Pimm's Coronation Edition bottle is being rolled out into the UK market ahead of The Coronation of The King and The Queen Consort as a way to help fans of the royals mark the occasion. The temporary branding for the liqueur will start hitting store shelves this month, replacing the existing label design across the 70cl and one-liter sizes. The branding shows off a series of celebratory images, while the spirit itself is great for crafting Pimm's Cup cocktails or enjoying in variety of additional recipes.
Category Marketing Director, Gins, Pimm's, Bailey's and Non-Alcoholic at Diego GB Charlotte Gibbon spoke on the Pimm's Coronation Edition bottle saying, "Pimm’s has a long association with British summertime and events. With The Coronation taking place in May, as well as events such as Wimbledon and Royal Ascot, Pimm’s is the perfect accompaniment to these moments."
Category Marketing Director, Gins, Pimm's, Bailey's and Non-Alcoholic at Diego GB Charlotte Gibbon spoke on the Pimm's Coronation Edition bottle saying, "Pimm’s has a long association with British summertime and events. With The Coronation taking place in May, as well as events such as Wimbledon and Royal Ascot, Pimm’s is the perfect accompaniment to these moments."
Trend Themes
1. Limited-edition Branding - Brands can capitalize on limited-edition branding to generate excitement and foster a culture of exclusivity among their consumers.
2. Event-based Marketing - Marketers can take advantage of major national events, such as The Coronation, to align their products with patriotic sentiment and build buzz.
3. Celebratory Imagery - Using celebratory imagery on product packaging and marketing materials can evoke positive emotions among consumers and create a sense of festivity.
Industry Implications
1. Alcoholic Beverages - Alcohol manufacturers and distributors can use creative branding strategies, such as limited-edition bottles, to differentiate their products in an increasingly crowded market.
2. Marketing and Advertising - Marketing agencies and professionals can capitalize on major national events to create impactful campaigns that resonate with consumers and drive sales.
3. Event Planning - Event planners can leverage trends in celebratory and patriotic imagery to create event experiences that align with their clients' goals and messaging.
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