Blake’s Hard Cider Paloma References a Popular Grapefruit Cocktail
Laura McQuarrie — February 17, 2022 — Lifestyle
References: bevindustry
Blake’s Hard Cider Paloma is the first in the brand's Bar Cart Series and it shares hard ciders inspired by popular cocktails. The debut product from this series takes cues from a popular kind of cocktail made with grapefruit, lime and tequila and it is ready to enjoy on its own or pair with the liquor of choice. As the brand suggests, "make it a true cocktail by adding 1oz silver tequila and serve over ice." Alternatively, the cocktail-inspired hard cider can be used to prepare cocktails suggested by the brand like 'Bring the Heat' or the 'Grapefruit Basil Gimlet.'
The apple cider base of the beverage is built upon balanced sweet, citrus flavors and it is all-natural and gluten-free. The shareable Bar Cart Series is available in six-packs of 12-ounce cans.
The apple cider base of the beverage is built upon balanced sweet, citrus flavors and it is all-natural and gluten-free. The shareable Bar Cart Series is available in six-packs of 12-ounce cans.
Trend Themes
1. Cocktail-inspired Hard Ciders - Opportunity for cider brands to expand their product line by incorporating popular cocktail flavors.
2. Ready-to-drink Cocktails - Opportunity for alcoholic beverage brands to provide convenient and mixologist-quality cocktail options for consumers.
3. Gluten-free Alcoholic Beverages - Opportunity for brands to cater to the increasing demand for gluten-free alcoholic options.
Industry Implications
1. Hard Cider - Hard cider brands can innovate their offerings by creating cider flavors inspired by popular cocktails like Paloma.
2. Alcoholic Beverage - Alcohol brands can expand their product line by introducing ready-to-drink cocktails like the Blake's Hard Cider Paloma.
3. Gluten-free Products - Brands can tap into the growing demand for gluten-free alcoholic options by producing hard ciders like Blake's Hard Cider Paloma that are all-natural and gluten-free.
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