Ritter Sport Without Moo Has Arrived in Time for Veganuary 2022
Michael Hemsworth — January 22, 2022 — Marketing
References: ritter-sport & retailtimes
The Ritter Sport Without Moo is arriving in the UK to provide consumers with a way to satiate their craving for chocolate in a plant-based, dairy-free manner. The chocolate bar is crafted with four all-natural ingredients including sugar, cocoa butter, a minimum of 50% cocoa from Nicaragua and almond paste. These ingredients to provide a satisfying flavor and texture that perfectly mimics conventional chocolate, and could help to sway curious consumers seeking to try out a plant-based diet.
Head of Marketing at Ritter Sport UK & IRE Katy Clark commented on the new Ritter Sport Without Moo bar saying, "There’s everything to play for with vegan-friendly chocolate. We know, as a nation, how much we adore milk chocolate. We’re therefore excited to add Vegan Without Moo, to our range of popular accidently vegan bars. We’ve spent a lot of time ensuring we deliver the milk chocolate taste our consumers want, just without the moo. We’re sure that they’ll love it as much as we do.”
Head of Marketing at Ritter Sport UK & IRE Katy Clark commented on the new Ritter Sport Without Moo bar saying, "There’s everything to play for with vegan-friendly chocolate. We know, as a nation, how much we adore milk chocolate. We’re therefore excited to add Vegan Without Moo, to our range of popular accidently vegan bars. We’ve spent a lot of time ensuring we deliver the milk chocolate taste our consumers want, just without the moo. We’re sure that they’ll love it as much as we do.”
Trend Themes
1. Plant-based Chocolate - Opportunity to cater to the growing demand for plant-based options in the chocolate industry through natural and innovative ingredients.
2. Dairy-free Sweets - Opportunity to cater to the increasing number of consumers seeking dairy-free food options due to health or ethical concerns in the confectionery industry.
3. Accidentally Vegan Products - Opportunity to promote and market accidentally vegan products to appeal to a wider audience, including those who are curious about plant-based eating but still want familiar-tasting treats.
Industry Implications
1. Confectionery Manufacturing - Innovation opportunities in the sourcing and utilization of plant-based ingredients for confectionery products to address consumer demand for healthier and more ethically-conscious sweets.
2. Food Retail - Opportunity for food retailers to create a dedicated section for plant-based and dairy-free snacks to cater to the growing number of consumers seeking such products.
3. Product Completions - Opportunity for completions programs to develop plant-based and dairy-free chocolate formulations as a solution to meet the consumers' demands and preferences for sustainable and healthy foods.
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