The Functional Chocolate Co. Blends Dark Chocolate & Nutraceuticals
Laura McQuarrie — March 23, 2022 — Lifestyle
References: funcho.co & candyindustry
The Functional Chocolate Co. pairs dark chocolate with carefully selected nutraceuticals in the form of vitamins, minerals, botanicals and amino acids to support various states of health. Crafted to enhance the quality of peoples' sleep, energy, focus and more, the functional chocolates from the brand can now be found through membership-based Thrive Market.
Customers who desire daily support in different areas of their life, as well as an indulgent way to support their well-being, will find themselves delighted with solutions like the Carefree Chocolate for Stress and Anxiety or the Rhythm Chocolate for PMS. In the form of vegan-friendly dark chocolate bars, these functional products are more enjoyable to consume than the average supplement pill or powder with similar benefits.
Customers who desire daily support in different areas of their life, as well as an indulgent way to support their well-being, will find themselves delighted with solutions like the Carefree Chocolate for Stress and Anxiety or the Rhythm Chocolate for PMS. In the form of vegan-friendly dark chocolate bars, these functional products are more enjoyable to consume than the average supplement pill or powder with similar benefits.
Trend Themes
1. Functional Chocolates for Well-being - Functional chocolates that contain nutraceuticals to support various states of health.
2. Indulgent Nutraceuticals - The combination of indulgence chocolate and nutraceuticals, a fun way to consume supplements.
3. Membership-based Functional Chocolates - Functional chocolates sold through membership-based online stores and furnished with a variety of benefits that target the different needs of modern consumers.
Industry Implications
1. Health and Wellness Industry - The Health and Wellness Industry can take advantage of this trend by integrating nutraceuticals into different product lines such as confectionery.
2. Confectionery Industry - The Confectionery Industry, especially businesses producing chocolates, can add value to their product lines by incorporating benefits that cater to the needs of their clients.
3. Online Retail Industry - The Online Retail Industry can seize opportunities in the growth of membership-based platforms by incorporating functional chocolate as a product category that consumers can subscribe to receive regularly.
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