This Chocolate Gift Box is Presented Like an Encyclopedia
Laura McQuarrie — January 8, 2015 — Lifestyle
References: chocolatenaive & packagingoftheworld
Aiming to tell a story with its products, Chocolate NAIVE's chocolate gift box is presented like a storybook. The white gift box opens up like a novel, containing eight colorful chocolate bars. As Chocolate NAIVE describes it, each bar is like a different chapter in the book, "Taking you through the mountains of Peru, confessing first love, recollecting childhood memories, gazing at bees." With chocolate bar flavors like java milk chocolate from Papua New Guinea and dark chocolate from Trinidad and Tobago, tasting these chocolates is like being able to go on a voyage around the world.
As well as being available in a large encyclopedia-inspired kit, Chocolate NAIVE also sells a smaller version that's like a miniature library of sweet chocolate treats.
As well as being available in a large encyclopedia-inspired kit, Chocolate NAIVE also sells a smaller version that's like a miniature library of sweet chocolate treats.
Trend Themes
1. Storytelling Packaging - A trend in packaging design that uses storytelling elements to enhance the product experience.
2. Experiential Gifting - A trend in gift-giving where the focus is on providing an immersive and memorable experience rather than just a physical item.
3. Global Flavors - A trend in the food industry that celebrates and explores international flavors and ingredients.
Industry Implications
1. Packaging Design - The industry that focuses on creating unique and creative packaging solutions for products, incorporating storytelling elements.
2. Gift Market - The industry that caters to the growing demand for experiential and unique gift options that go beyond traditional items.
3. Specialty Food - The industry that specializes in offering unique and exotic food products, especially those that highlight global flavors and ingredients.
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