The New Hope Dairy Children's Milk Range Features an Animal Mascot
Jana Pijak — June 6, 2016 — Marketing
References: boxbranddesign
Star of Hope's New Hope Dairy range consists of children's milks that are said to aid with growth and development. Featuring a brand identity that is conceived by creative agency The Box Brand Design Limited, each nutritious milk is accented with fun graphics that are designed to appeal to young consumers.
Each New Hope Dairy milk carton is adorned with a lovable sheep mascot that is depicted while wearing sunglasses or hanging out in front of a fun circus tent backdrop. Named Shawn, the adorable sheep character resonates with small children who will learn about his daily life through different illustrations that can be found on various packages.
This children's milk branding uses fun character imagery to appeal to kids who will be more keen on trying the nutritious New Hope Dairy milk range.
Each New Hope Dairy milk carton is adorned with a lovable sheep mascot that is depicted while wearing sunglasses or hanging out in front of a fun circus tent backdrop. Named Shawn, the adorable sheep character resonates with small children who will learn about his daily life through different illustrations that can be found on various packages.
This children's milk branding uses fun character imagery to appeal to kids who will be more keen on trying the nutritious New Hope Dairy milk range.
Trend Themes
1. Creative Branding for Children's Products - Brands can create unique and engaging visual identities to attract young consumers.
2. Personalized Packaging for Kids - Customized packaging with mascots or characters can make products more appealing to children.
3. Educational Packaging for Children - Packaging that tells a story or showcases illustrations can capture the attention of young consumers and help educate them about the product.
Industry Implications
1. Dairy - Dairy companies can explore creative branding strategies to make their milk products more appealing and engaging for children.
2. Food and Beverage - Brands in the food and beverage industry can incorporate personalized packaging with mascots or characters to attract young consumers.
3. Children's Products - Companies that create products specifically for children can use educational packaging to engage and educate young consumers.
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