Persona Toothbrushes Help Chickens Get Unstuck From Sewers (and Te
Vincent Salera — March 14, 2009 — Pop Culture
References: adsoftheworld
This ad for Persona toothbrushes has a chicken to demonstrate “chicken stuck” in your teeth by having the image of a chicken with its foot stuck in a metal sewer. I love the expression of worry on the chicken’s face as well as the boiling pot of water in the background which I assume is waiting for it to make some chicken soup.
The ad was created by advertising agency Rediffusion Young & Rubicam, Gurgaon, India with creative direction by Ramanuj Shastry, Sagar Mahabaleshwar, Abhinav Pratiman, Daniel Upputuru and Rishi Chanana. The copy was written by Abhinav Pratiman.
The ad was created by advertising agency Rediffusion Young & Rubicam, Gurgaon, India with creative direction by Ramanuj Shastry, Sagar Mahabaleshwar, Abhinav Pratiman, Daniel Upputuru and Rishi Chanana. The copy was written by Abhinav Pratiman.
Trend Themes
1. Hygiene Promotion - Opportunity for developing innovative products or campaigns to promote hygiene in unconventional ways.
2. Animal-inspired Advertising - Opportunity to leverage animal imagery in advertising to create memorable and engaging campaigns.
3. Humorous Marketing - Opportunity to use humor as a strategy to capture audience attention and differentiate brands from competitors.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create unconventional campaigns that stand out and resonate with consumers.
2. Personal Care Products - Opportunity for personal care product companies to develop innovative and engaging ways to promote oral hygiene and dental health.
3. Food and Beverage - Opportunity for food and beverage brands to incorporate humor and creativity in their marketing efforts to establish a strong brand presence and connect with customers.
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