McDonald's Japan Unveiled Its New Vegetable and Chicken Patty
Katherine Pendrill — June 15, 2015 — Lifestyle
References: mcdonalds.co.jp & brandeating
In an effort to get kids to eat their veggies, McDonald's Japan has added some extra ingredients to its classic chicken burger. Providing parents and children with a healthier menu option, the new hybrid patties are made from mixed vegetables and chicken.
The grilled patties contain a blend of chicken that has been mixed with a combination of edamame, corn and carrots. The patty is then topped with lettuce, tomato and a bakery-style bun. The vegetable-infused chicken burgers also feature a special sauce, made from onion, tomato and paprika. If requested, the combo version of this burger can include a side salad of purple cabbage, corn and red pepper, topped with a zesty basil sauce.
The new vegetable-infused patty is a great option for children who love chicken burgers, but may not be willing to indulge in veggies as often as they should.
The grilled patties contain a blend of chicken that has been mixed with a combination of edamame, corn and carrots. The patty is then topped with lettuce, tomato and a bakery-style bun. The vegetable-infused chicken burgers also feature a special sauce, made from onion, tomato and paprika. If requested, the combo version of this burger can include a side salad of purple cabbage, corn and red pepper, topped with a zesty basil sauce.
The new vegetable-infused patty is a great option for children who love chicken burgers, but may not be willing to indulge in veggies as often as they should.
Trend Themes
1. Vegetable-infused Chicken Burgers - Opportunity for fast food chains to incorporate vegetable-infused chicken patties into their menus, providing a healthier option for customers.
2. Healthier Fast Food Options - Potential for the fast food industry to expand its menu offerings to include healthier items, appealing to health-conscious consumers.
3. Sneaking Vegetables Into Food - Growing trend of incorporating vegetables into traditional dishes to make them more nutritious, creating opportunities for food manufacturers to develop innovative products.
Industry Implications
1. Fast Food - Fast food chains can leverage the trend of vegetable-infused chicken burgers to attract health-conscious customers and differentiate themselves in the market.
2. Food Manufacturing - Food manufacturers can explore the use of vegetable-infused ingredients in their products to target health-conscious consumers and tap into the growing demand for healthier food options.
3. Children's Menus - Restaurants and fast food chains can update their children's menus by offering vegetable-infused chicken patties, providing a healthier alternative to traditional kid-friendly options.
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